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B2B Marketing Campaign Manager
vor 2 Monaten
- Design, execute, and track multi-channel marketing campaigns (digital & offline) to drive inbound lead generation, customer acquisition, and revenue growth, ensuring alignment with overall business objectives.
- Oversee and optimize digital marketing channels, including PPC, email marketing, social ads, SEO, and marketing automation, utilizing data-driven insights to maximize ROI and campaign performance.
- Develop and implement strategies to generate leads, designing marketing automation sequences to guide them effectively through the marketing-sales funnel, and supporting the sales team in converting leads to customers.
- Leverage marketing automation software for executing email campaigns, managing lead processes, and running ABM campaigns.
- Collaborate with cross-functional teams (sales, product development, operations, external collaborators) and manage the creation of engaging content, including graphics and videos, to enhance campaign success.
- Bachelor's degree in marketing, business, or a related field
- Minimum 4 years of marketing experience, with at least 2 in B2B SaaS
- Excellent project management and communication abilities and a results-oriented mindset
- Strong analytical and reporting skills (GA4, GTM, Databox, or similar)
- Proficiency in marketing automation platforms, CRM & CMS systems (e.g., HubSpot, Pipedrive, MailChimp, Webflow or similar)
- Expertise in digital marketing channels and tools (Google Analytics, Google Ads, LinkedIn Ads, Meta Ads, media buying, email marketing)
- Full fluency in written and spoken English (additional language skills would be a plus)
Desired Skills and Attributes:
- Ability to think creatively and bring fresh ideas to marketing strategies and campaigns
- A proactive and "get the job done" attitude with a proven track record of implementing integrated B2B campaigns
- Willingness to embrace new ideas, experiment with different strategies, and continuously learn and adapt in a fast-paced environment
- A clear vision: work on the transformation of renewables into smart hydro power plants to enable grid balancing with purely green energy
- A strong ambition: we are at the beginning of our exciting scale-up story to contribute globally to the energy transformation
- A great spirit: the ability to work on a green future is what unites us and motives each of us every day.
- Latest technology: our DNA is R&D driven allowing us to not only using the latest technology but also developing our own methodology beyond the state of the art to stay one step ahead of competition
- Excellent onboarding & training: to ensure you can operate at your best
- Room for career development and personal growth: As a growing company, we continuously need to expand our skills, team and leadership – we can offer rapid career development opportunities.
- A flexible work environment - with a flexible working agreement and work from anywhere policy
- Competitive compensation (Fixed & variable) based on experience
About us We are a fast-growing B2B SaaS company dedicated to empowering hydro operators to maximize both their revenue and total (renewable) energy production - making hydro a power for the future and the backbone of the zero carbon economy. Join us in our mission to make hydro a power for the future
