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Content and Connections Manager
vor 3 Monaten
Content and Connections Manager MediaCom, Australia
Overview of job
MediaCom is looking for an experienced Content and Connections Manager to lead award winning brands in the FMCG category.
As part of a planning team you will be responsible for your own set of FMCG brands within a category, leading both communications and brand growth strategy.
As the main account contact you will be responsible for leading and fostering the day to day relationship with the client.
Working closely on both the planning and implementation, we are looking for someone with a comprehensive understanding of media buying metrics and delivery within offline and online channels.
As part of a broader team of 20+ people you have the opportunity to work with a range of talented people with a strong team culture.
Reporting of the role
This role reports to the Planning Director.
3 best things about the job:
Measures of success –
In three months:
Demonstrate a strong understanding of your dedicated client portfolio’s business, marketing objectives and challengesSettled into the agency developing strong relationship with in the teamIn six months:
Established relationship with Marketing and Brand Manager resources on the dedicated client portfolioCollaborates with implementation teams to produce media solutions with supporting documentation and rationale that delivers on brand growth and FMCG principlesStrong understanding of appropriate MediaCom tools and systemsIn 12 months:
Grow a nurtured and strong relationship across all client contactsDelivered outputs that have grown the clients businessResponsibilities of the role:
People
Leads/participates in team WIPs and supports workflow and resource allocation within their teamTranslates and communicates to appropriate MediaCom departments the client’s needs, briefs and requests Drives collaboration with A&I, Strategy, MBA, I&T, Culture and Insight teams to develop media solutions Attends media owner presentations and industry functions to keep up with the latest trendsAttends required training as part of developmentEnsure regular 121’s take place with your direct reports (monthly minimum)Product
Supporting delivery of communication strategies for clientsEnsures 20|20 connections planning process is implemented and actioned within the teamCollaborates with A&I teams to deliver cost effective planning solutions for clients.Supports the delivery of competitive analysis for clients.Ensure team are regularly trained and using all C&C planning tools.Client
Translates and communicates the client’s needs, briefs and requests to external partners Build the strongest and deepest relationships – clients, media (as required) Builds strong client relationships through best in class servicing Ensures a high level of face to face interactionSupports team with insights into client’s business and category trends Delivers timely and accurate reporting requirements for clientsDelivers on client KPI's across all value metricsCommercial
Keep your timesheet up to date (weekly)Ensure recommendations align to client value KPI’s and deal partners. Liaise closely with trading team to ensure pricing guarantees, and market conditions are considered.Assist the GD in client and team profitabilityAssist in driving digital growth and GroupM/ MediaCom proprietary products and services.What you will need:
4+ years’ experience (1-2 years’ experience in implementation) If no background in implementation will need to demonstrate comprehensive understanding of buying metrics for both offline and onlineStrong data capability working in excel with sales, penetration and other client metricsBackground in FMCG marketing (not essential)About MediaCom
MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.
For more information, visit www.mediacom.com
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Join us on LinkedIn at linkedin.com/company/mediacom.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
