Data Scientist
vor 2 Wochen
Largest global digital marketing agency with 6200+ experts across 60 offices globally.Take the time you deserve with unlimited time off (Leave+), birthday, anniversary, monthly wellness days and progressive parental leave policies.A hybrid working model and incredible office culture. with opportunities for global transfers, internal secondments, and travel.Mentorship programs, learning modules and professional skills training to support your career ambitions.Wellness programs including access to an EAP and wellness coachingAgency perks, early finish Fridays, culture club, breakfast, health and wellbeing initiatives
Role Summary
The Data Scientist role is a core technical role within the Data Science division of Kinesso. The purpose of the role is to provide audience insights for clients leveraging IPG owned proprietary data assets. This role is responsible in transforming, optimising, and providing efficiencies within our data platforms to facilitate online & offline marketing effectiveness, enabling clients to optimise their marketing budgets, and measuring their business performance by way of data analysis and predictive modelling.
The opportunity also exists to learn and work alongside our leading data specialists, building advanced data science capabilities including segmentation, predictive, local area marketing, programmatic and data visualisations.
About The Team
The data science team is a team of highly skilled data science professionals offering a diverse and expanding range of data led offerings to our clients. The candidate will be part of growing data science practice with the opportunity to contribute to shaping the future of addressable services to our clients. We value innovation, new ideas and new ways to approach our client’s media and business challenges.
Key Responsibilities
Work with one of the largest consumer data sets in AU with the ability to acquire, cleanse, transform and verify data from first, second, and third-party data sources.Interpret data, analyse results, and identify trends using statistical techniques and provide ongoing insights/measurement reports.Manage end to end client delivery which involves internal stakeholders, data collection & preparation, quality control and delivering accurate/timely models & insights.Manage the execution and keep track of all scheduled project tasks. Investigate any issues and escalate to Head of Data Science if deadlines are at risk of delay.Work closely with specialist teams to collaborate on data infrastructure and process.Liaise with key internal SBUs / agencies to verify data integrity, model accuracy, and seek input for client presentations.Proactively engage leaders across the business to build a data science profile and identify new business opportunities.Evaluate and refine processes for continued efficiency improvements.
About You
1+ years proven experience as a data scientist.Experience using statistical programming languages, libraries, or packages for analysing large datasets. E.g., R, Python, SPSS.Experience with data modelling techniques such as multiple linear regression, classification, segmentation etc.Experience with ML and AI.Experience with large data sets, specifically web traffic (clickstream) and third-party demographic data.Experience with data interrogation, manipulation and extraction using SQL/R/Python applied to large databases.Experience with Media Analytics is desirable.Experience visualising, presenting data and building dashboards using Tableau is desirable.
About KINESSO
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.
We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.
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