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Strategic Revenue Management Analyst
vor 2 Monaten
Job Description:
This position provides support to the SRM team and wider One Demand function. The role is designed to ensure that Mars Pet Nutrition (MPN) SRM maintains its focus on driving Value creation within the local market, supporting the development of all associates on SRM capabilities and providing a key point of contact for supporting SRM’s Value Strategy and Execution.
In this role, you will support the One Demand team in identifying trends, opportunities to formulate action plan recommendations which deliver sustainable, profitable revenue growth for MPN & our customers through consumer, category understanding; leveraging price, pack, mix, promotions & trade investment.
These outcomes are primarily driven through increased trade investment productivity, net price realization and improved mix. Successful execution of the outcomes requires strong collaboration within the Sales function and across the organization due to the multiple touch points of the choices that the team recommends.
Deployment of portfolio promotional strategy, development of annual trade promotional plans/recommended actions and overall management of the local market trade promotional practice
Lead the execution and management of agreed trade promotional Strategy for the Brand/Portfolio by:
Partnering with Head of Revenue Strategy to develop and deploy channel/ pack type trade promotional guidelines for account teams on a periodic basis.
Partnering closely with KAM Teams to ensure >80% of Trade spend analysed at the program/event level to optimize Trade ROI at the total account/budget level.
Consolidating and Inputting recommendations to promotional exceptions sign off as part of Pricing Council. Ensuring agreed actions are managed on time in full.
Lead the execution, planning and management of agreed trade architecture Strategy for Channels through:
Developing customer margin roadmap alongside Key accounts, S&F & SRM teams, maximizing trade investment productivity to deliver mutual value & profit growth.
Consolidating trade investment exception recommendations and approvals as part of Pricing Council & S&OP+, ensuring agreed actions are documented & implemented on time in full
Words that might describe you include analytical, humble, curious, driven and adaptable. You’ll also have:
Strong commercial and analytical skills in analysing and modelling complicated data sets to aid decision making
An ability to thrive in a changing environment and can adapt when things are up in the air and enjoy the challenge of unfamiliar tasks
Pricing Knowledge (Preferred, understanding of Pricing elasticity, thresholds and relevant metrics) and Pricing Strategies
Logical and methodical approaches when identifying the best solution for a difficult problem.
Experience in a blue chip FMCG/ CPG organisation with an analytical or commercial background preferred.
Mars will provide you with genuine career progression focusing on you and your career goals. Best-in-class learning and development support from day one, including access to our in-house Mars University. A global health and wellbeing program to support flexibility and work-life balance, with the opportunity to make a difference with our volunteer and ambassador programs.
Be part of a company that is contributing to making the world a better place today and every day through on our sustainable generation plan. A culture that offers collaboration, leadership and rewards you for the role you play within Mars.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.