Lead Martech, CRM

  You will shape the entire growth architecture: data-driven, cross-channel and built for scale. Your mission is to drive sustainable growth, elevate CRM performance and build a modern MarTech ecosystem ready for AI. Your responsibilities: MarTech & Growth Develop and steer the end-to-end growth strategy across the full funnel. Build automated, data-driven marketing processes to improve efficiency (ROI, CAC, LTV). Lead tracking and measurement setups (Tag Manager, server-side tracking) and ensure high data quality. Select, implement and integrate key tools (CRM, CDP, BI, marketing automation, attribution). Work closely with product, tech and data teams to align marketing with company-wide strategy. CRM Advance CRM and marketing automation to boost engagement, retention and customer lifetime value. Manage external partners, software vendors and CRM service providers. Leadership Lead the CRM team and guide cross-functional roles in data and product. Mentor the entire marketing organisation in data-driven decision-making. Your profile: 5–7 years of experience in MarTech, Growth Operations or Marketing Technology Product Management. Proven success implementing complex MarTech stacks and data strategies. Strong leadership experience and confidence working with senior stakeholders. Deep expertise in tracking technologies (GTM, server-side), analytics (GA4) and CRM/automation tools. Understanding of AI applications in marketing and SEO. Solid project management skills (Scrum/Kanban), technical affinity and hands-on mentality. Fluent in German and English. What we offer: High-traffic digital environment with real scale and measurable impact. Large data sets and freedom to build modern, AI-ready marketing and growth systems. Agile structures, quick decisions, strong team culture. Real experimentation instead of endless slides. Flexible work models, including 2 days per week in the office. Workation options for extended remote work from abroad. Long-term mindset that values development and well-being. The minimum annual gross salary for this role is EUR 100,000, with the possibility of overpayment depending on experience and qualifications.   JobNr: 3376