Activions Coordinor

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About the Collingwood Football Club
Collingwood Football Club (CFC) was founded in 1892. Local residents, community and business leaders and politicians all hoped that having their own football club could help bring a measure of pride to a downtrodden suburb. In 2025, CFC is one of the great icons of Australian sport. Our history spans 130 years, 16 premierships and more finals appearances than any other club. Most importantly, Collingwood has grown from being a football club to a sports club with a commitment to our community. Collingwood is not made by a President, a Captain, a Coach or a CEO. It's not just any one player, employee, supporter or fan, Collingwood is made by many.

The Opportunity

Reporting to the Activations Manager, the Activations Coordinator will play a key role in the design, management and execution of fan engagement and venue operations across AFL, AFLW, VFL and VFLW matches. The Activations Coordinator will work with internal and external stakeholders, developing strong relationships, to create memorable and exciting fan experiences at all Collingwood matches. Key focuses of this role involve end-to-end project management of all fan initiatives and event venue operations in a way that is compliant, safe and operationally sound.

Key Responsibilities

General

• End-to-end project management of fan initiatives across AFL and AFLW game days.
• End-to-end project management of fan facing experiences across all business streams, including but not limited to Melbourne and interstate open training and fan events, family days, collaborative fan activations, kids clinics.
• Oversee the end-to-end delivery of event operations for VFL, VFLW and AFLW, including the coordination of temporary infrastructure, venue operations, and match operations.
• Assistance with other projects as directed by senior leadership.

Activations & Fan Experiences

• Assist senior leadership to design and deliver initiatives focused on engaging fans.
• Proactively seek fan engagement opportunities, including leveraging community and commercial partners.
• Coordinate logistics of fan experiences and mascot suits and labour.
• Collaborate with internal stakeholders to maximise value and experience of fan initiatives.
• Coordinate staffing requirements across fan experiences and activations including internal permanent and casual workforce, student interns and external contractors.
• Coordinate AFL official accreditation processes for event staff volunteers and suppliers.
• Assist senior leadership to develop and deliver game day strategy and plans.
• Compile all documents including but not limited to run sheets, bump in schedules, site maps, post-match reports, safety documentation and risk assessments.
• Contribute to collation of any submission documentation required by the AFL, venues or any external stakeholders across all competitions.
• Ensure all activation operations are managed in a compliant, safe and operationally sound manner.
• Create memorable and exciting fan experiences at all Collingwood games and events.
• Drive and execute dedicated Collingwood activations at all games geared towards driving growth.
• Work with Customer team to recognise and leverage engagement touchpoints at games as an opportunity to collect data and drive further value for the Club, its fans and its sponsors.

Event Operations (Match Days)

• Oversee the end-to-end delivery of events for VFL, VFLW and AFLW, including the coordination of temporary infrastructure, venue operations, and match operations.
• Lead the planning and execution of all venue setups, ensuring that all necessary infrastructure is in place and operational for events.
• Coordinate staffing requirements including internal permanent and casual workforce, student interns and external contractors.
• Coordinate, in conjunction with internal stakeholders, comprehensive risk assessments to ensure the safety of all stakeholders, including staff, players, and fans, and ensure that all operations comply with safety regulations and operational standards.
• Ensure timely and effective communication with all stakeholders to manage expectations, resolve operational issues, and ensure smooth event delivery.
• Serve as the key point of contact with external suppliers, including venue contractors, food vendors, cleaning services, security, and other service providers both in the pre-event planning stage as well as the on-site execution across match days (noting this work will occur on weekends).
• Evaluate event delivery, identifying areas for improvement and working with the senior leadership team to implement operational changes as needed.

Stakeholder Management

• Coordinate and liaise with external and internal stakeholders to arrange smooth facilitation of game days or fan events including but not limited to AFL, AFL/AFLW Club representatives, suppliers and councils.
• Build relationships and work with external stakeholders.
• Support senior leadership in building relationships and act as key day-to-day contact with internal and external stakeholders for fan experiences and match days.

About You

• Industry Experience in the Activations space, or similar role (~2 Years).
• Impeccable organisational and time management skills with the flexibility to manage a range of concurrent projects with conflicting deadlines.
• Strong written and verbal communication.
• Strong attention to detail.
• Managerial experience and a trusted leader.
• Ability to build trust and rapport quickly with internal and external stakeholders.
• Be able to problem solve in a fast-moving environment.
• Live event management, including sports presentation and/or broadcast events, is desirable.

Football Clubs are fast-paced environments but you will engrain yourself into the Collingwood culture, remain agile, adaptable, and consistently champion our Company values of DO BETTER, SIDE BY SIDE, A NEST FOR ALL and FLY HIGHER.

What We Offer

As a valued staff member of our Sporting Club you will be a part of a fun, inclusive and flexible work environment.

• 10 days Gifted Club Leave (in addition to 4-weeks Annual Leave)
• 5-8% discount on saver fares in Economy and Business Class with Emirates
• Offer on 12 month term accounts with La Trobe Financial
• 10% off in all Nike retail stores
• Exclusive access to the Nike athlete store
• Exclusive access to discounts with CUB Drinks Cart
• Discounted AIA Health Insurance

To Apply
If you are interested in this position, please send through your CV and cover letter that addresses why you are interested in working with the Collingwood Football Club, how your skills/experience would qualify for the position, and how you would contribute to the culture of the organisation.

Please keep reading…
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

We believe in being a Nest for All - we champion respect, diversity and inclusion to make our Club a safe and welcoming place for all. The Collingwood Football Club is an equal opportunity employer and encourages applications from suitably qualified and diverse candidates. We provide a welcoming, safe and flexible approach to work and provide an environment that benefits from and enables the best from everyone.

To learn more about working at Collingwood Football Club and our values, visit: https://www.collingwoodfc.com.au/club/careers

As an organisation we are committed to protecting children and young people from harm. It is essential that anyone involved with the Collingwood Football Club understands their responsibility in relation to child safety. Our organisation requires all applicants to obtain a 'Working with Children Check' prior to appointment.