Executive Level 2
vor 3 Wochen
The Head of Public Affairs is a senior leadership role responsible for providing strategic communications guidance to the Museum's Director, Executive team, and key stakeholders. This position leads the development and execution of the Museum's media and social media engagement strategies, underpinning the promotion of the Museum's activities and safeguarding the organisation's reputation.
The position is charged with proactively seeking, identifying and deploying stories to media organisations nationally, and across the Museum's social media channels. These stories showcase the Museum's activities, exhibitions and programs and play a critical role in shaping perceptions, amplifying the Museum's influence, and engaging both new and existing audiences.
A deep understanding of the diverse media landscape and strong relationships with media organisations nationally are critical to the position.
An understanding of the role of social media and the opportunities and challenges it poses are also important aspects of the role.
Anticipating and managing reputational risks, developing crisis communication plans, and fostering strong relationships with media outlets to enhance public awareness of the Museum's initiatives and achievements are key elements of the position.
By effectively harnessing media and social media opportunities, the Head of Public Affairs ensures the Museum's mission and strategic goals are communicated nationally and globally, to diverse audiences, including government stakeholders, domestic and international partners, and to the public.
Key accountabilities
- Provide Strategic Communications Advice: Offer trusted, high-level communications guidance to the Director, Executive team, and key stakeholders, ensuring alignment with strategic objectives.
- Shape and Manage the Museum's Image: Develop and implement strategic media and social media plans to shape and maintain the Museum's public image and the Director's profile.
- Issues and Crisis Management: Proactively anticipate and manage potential reputational risks, including developing crisis communications plans and leading issues management efforts.
- Lead National Communications Campaigns: Design and execute complex national media and social media campaigns that enhance public understanding of the Museum's work and cultural contributions.
- Oversee Media and Social Media Engagement: Manage a high-performing media and social media team to deliver strategic, coordinated communications campaigns that reinforce the Museum's reputation.
- Identify and Leverage Media Opportunities: Proactively identify and pursue media and social media opportunities to promote the Museum's mission, achievements, and initiatives.
- Content Creation and Narrative Development: Craft compelling narratives and engaging content for media and social media that influence public perceptions and resonate with key audiences, including government, domestic and international partners.
- Media Relations and Briefings: Write media releases, talking points, and background documents for the Director and Executive team, ensuring clarity and consistency in key messaging.
- Media Training and Support: Provide media training to the Director, Executive, and staff, ensuring they are prepared for interviews and public appearances.
- Collaborate on Brand and Messaging Consistency: Work closely with Marketing and Web teams to strengthen the Museum's brand identity and ensure consistency across all communications platforms.
Skills, experience and qualifications
- Extensive experience in strategic public affairs management (10+ years), with a track record of providing trusted media and social media communications guidance at a senior executive level and successfully shaping the Museum's public image.
- Demonstrated experience in developing and delivering media and social media communications strategies that align with organisational objectives, enhance public understanding of cultural contributions, and effectively position a national organization within the public sphere.
- Proven ability to identify and manage reputational risks, develop crisis management communications strategies, and lead issues management in high-pressure situations for high-profile organisations.
- Extensive experience managing and mentoring high performing multi-disciplinary media and social media communications teams, fostering collaboration, and delivering targeted and cohesive campaigns under tight deadlines and competing priorities.
- Demonstrated strong relationships and contacts with national journalists across diverse media organisations, government departments, Ministerial offices, and cultural stakeholders, leveraging these networks to promote and safeguard the Museum's reputation and mission.
- Exemplary written and verbal communication skills, with experience crafting compelling narratives, media releases, background materials, and talking points for senior executives.
- Proven expertise in leading social media strategies, engaging new and existing audiences, and mitigating associated risks to amplify an organisation's impact nationally and internationally. Experience in the cultural sector is highly valued.
- Self-motivated and results-oriented, with the ability to critically analyse challenges, provide forthright advice, and uphold the highest standards of professionalism. Journalistic experience and/or a communications/journalism degree are highly regarded.
- Previous experience working in the cultural sector or within government agencies will be highly regarded.
To be eligible to apply for this vacancy, applicants must:
- be an Australian citizen
- undergo pre-employment checks, including a police record check
- hold or be eligible to hold a security clearance at the level specified in the position description.
To apply
Applicants must include a 2-3 page pitch addressing their suitability for the role against the essential and desirable Skills, Experience and Qualifications (Selection Criteria) defined in the position description with their application.
Applications close at 11.59pm Sunday, 16 March 2025.
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