Growth Marketing Manager
Vor 3 Tagen
A fast-growing global legal tech business is transforming the value of legal services through innovative, AI-powered solutions. As they scale, they are seeking a Growth Marketing Manager to drive a 100% year-on-year increase in marketing-sourced revenue in 2025. This role is perfect for a data-driven, digital-first marketer who thrives in a fast-paced, high-growth environment.
Melbourne or Sydney | Hybrid (2 days in-office, 3 remote)
About the RoleReporting to the VP, Marketing, you will take ownership of demand generation, digital acquisition, and lead nurturing to drive revenue growth. You'll optimize existing strategies, implement new digital marketing initiatives, and collaborate closely with Sales & SDRs to enhance lead-to-SQL conversion. This role offers an exciting opportunity to scale marketing efforts and potentially grow into a broader leadership position.
Key Responsibilities- Develop and execute multi-channel marketing programs to drive awareness, demand generation, and lead nurturing.
- Own and optimize SEO, SEM, CRO, and paid digital channels to scale pipeline growth efficiently.
- Manage marketing automation (Marketo, HubSpot) & CRM (Salesforce) to refine lead scoring, attribution models, and campaign tracking.
- Enhance lead handoff processes to SDRs and Sales teams, improving conversions and sales pipeline quality.
- Create and execute content marketing initiatives, including thought leadership, demand generation, and evergreen content (e.g. guides, eBooks, webinars, whitepapers).
- Analyze marketing performance metrics, delivering data-driven insights to optimize campaigns and lower acquisition costs.
- Drive self-service digital growth for key product offerings, increasing inbound acquisition and conversion rates.
- 8+ years of B2B growth marketing experience (SaaS, tech, legal tech, or fintech preferred).
- Proven track record in demand generation, lead acquisition, and digital-first marketing strategies.
- Hands-on expertise with marketing automation (Marketo, HubSpot) & CRM (Salesforce).
- Strong analytical and performance marketing skills, with experience optimizing campaign ROI and funnel conversion rates.
- Experience working closely with Sales teams & SDRs, ensuring seamless lead nurturing and conversion.
- Highly self-motivated, adaptable, and able to balance strategy with hands-on execution.
- Excellent communication and stakeholder management skills.
- Own high-impact projects – Play a critical role in scaling marketing efforts and driving revenue growth.
- Fast-paced, high-growth environment – Work at the forefront of legal tech innovation.
- Career development opportunities – Potential to step into a broader marketing leadership role.
- Hybrid work model – 2 days in-office, 3 remote.
- Collaborative culture – Work with an ambitious, forward-thinking team.
If you're passionate about driving growth, optimizing digital marketing, and shaping the future of legal tech, we'd love to hear from you.
How to applyClick on the APPLY button or contact Michelle Young on 0483 918 526 for a confidential discussion.
If this role doesn't sound quite right for you but you are open to hearing about new opportunities in Marketing or Digital feel free to get in touch or jump on to the website and sign up for our job alerts
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.#J-18808-Ljbffr
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