Head of Partner Activations

DO & CO is a global premium hospitality and catering group headquartered in Vienna, Austria. Founded on a passion for exceptional food and uncompromising service, the group delivers world-class hospitality across Airline Catering, International Event Catering and Restaurants, Lounges & Hotels.

For decades, DO & CO has been synonymous with the Formula 1 Paddock Club. Our teams design, build and operate the hospitality environments where the world's most discerning guests experience the sport, from Paddock Club spaces and team suites to partner lounges and bespoke experiences.

At DO & CO, every guest is a VIP. We combine culinary artistry, craftsmanship, hospitality innovation and meticulous execution to create moments that are simply unforgettable.

DO & CO is an equal opportunity employer and welcomes applications from all qualified candidates.

Job Description

DO & CO is seeking a visionary Head of Partner Activations to lead sponsor, brand and partner activation builds across our Formula 1 hospitality portfolio. This is a senior role for a creative strategist who can turn a partner's ambitions into unforgettable guest experiences.

Within Formula 1, DO & CO designs, builds and operates world-class hospitality environments, from Paddock Club spaces and team suites to partner lounges and bespoke experiences. Our Design & Build team creates, produces and delivers these environments around the world.

You will be the strategic link between our commercial partners, their brand stakeholders and the Design & Build team. You will combine partnership management, experiential strategy, creative development, project leadership and onsite delivery to ensure every activation serves the partner's objectives, delights our guests and upholds DO & CO's reputation for excellence.

You will work with some of the most recognised names in beauty, luxury, food and drink and global sport, including but not limited to:

Beauty & wellness: Sephora, Wella Professionals and other beauty and wellness partners

Food & beverage: Barilla and others

Fashion & lifestyle: Luxury fashion houses and lifestyle brands

Future growth: New strategic commercial partners

Key Responsibilities

Partner Relationship Management

Serve as the primary point of contact for all Global activation partners.

Build and maintain strong, long-term relationships with F1 partner stakeholders at every level.

Develop a deep understanding of each partner's brand strategy, marketing objectives and experiential goals.

Lead partner planning meetings throughout the Formula 1 season and oversee the project management and build by DO & CO suppliers.

Develop annual and race-specific activation strategies across the DO & CO F1 portfolio.

Identify innovative opportunities for guest engagement and new guest experiences.

Create compelling activation proposals and recommendations aligned with partner objectives and supplier strengths.

Ensure every activation supports business growth and enhances the guest experience.

Creative Development

Translate partner briefs into distinctive creative concepts and activation strategies.

Work within the wider Design & Build team throughout concept development.

Ensure activations honour partner brand guidelines and DO & CO standards and vision.

Review and approve designs, layouts, finishes and guest journeys.

Design & Build Integration

Work hand in hand with designers, project managers, producers and installation teams.

Write clear creative and technical briefs.

Ensure activation requirements are built into suite and hospitality designs from the outset.

Guide activation projects from concept through to delivery.

Own activation planning timelines and milestones.

Coordinate internal teams and external suppliers.

Manage activation logistics across the Formula 1 calendar.

Ensure activations are delivered on time, on budget and to the highest standard.

Onsite Event Delivery

Attend selected Formula 1 events around the world.

Oversee activation installation and operation.

Manage partner expectations throughout race weekends.

Act as the senior escalation point for all partner-related matters.

Ensure flawless execution and outstanding guest engagement.

Commercial Management

Develop and manage activation budgets.

Track activation performance and return on investment.

Identify opportunities to enhance commercial value and future growth.

Support partnership renewals through consistently exceptional delivery.

Stay ahead of emerging trends in luxury hospitality, experiential marketing and Formula 1.

Introduce new activation concepts and technologies.

Elevate the part