Founding Head of Marketing

Vor 4 Tagen
Wien, Österreich Aximote Vollzeit € 60.000 - € 80.000 Vertrag

About Aximote

We're building Strava for cars.

The automotive industry is changing, but the driving experience hasn't kept up. We're changing that by turning vehicle data into meaningful insights and connecting drivers through a global automotive community.

With over 15,000 users worldwide, a growing subscription business, and partnerships with major car manufacturers, we're building the next generation of connected driving.

Now we're ready to scale, and we're looking for someone to drive our growth.

The Opportunity

We're looking for a Founding Head of Marketing to join our core team and take full

ownership of our B2C growth strategy.

Until now, most of our growth has been organic, driven by app stores, automotive

communities, and word of mouth. We believe there's a much bigger opportunity ahead.

You'll work directly with the founders to build our marketing engine from the ground up,

experiment with different acquisition channels, and turn what's working into scalable growth.

Our ambition: Grow from around 1,000 to 10,000 paying subscribers in 2027.

This isn't a traditional corporate marketing role. We're looking for someone with a founder

mindset who enjoys both developing strategy and executing it.

What You'll Do

  • Own and develop our overall B2C marketing and growth strategy.
  • Identify, test, and scale customer acquisition channels across paid, organic, referral, and community marketing.
  • Build measurable acquisition and conversion funnels, from first touch to paid subscriber.
  • Develop our positioning, messaging, and brand as we expand internationally.
  • Leverage partnerships, automotive communities, and our existing user base to accelerate growth.
  • Work closely with our product team to improve activation, engagement, and monetization.
  • Build and lead a small marketing team as we scale.

What We're Looking For

  • 5+ years of experience in B2C marketing, growth, or user acquisition, ideally in consumer apps, subscriptions, or digital products.
  • Strong analytical skills and a data driven approach to marketing.
  • An entrepreneurial mindset with the ability to work independently and take ownership.
  • Based in Vienna or willing to relocate, with regular in person collaboration.

What We Offer

  • €60,000-€80,000 gross annual salary plus equity, depending on experience.
  • A founding leadership role with real ownership and significant influence on our direction.
  • The opportunity to build our marketing function and eventually grow into a CMO role.
  • An established product with real users, recurring revenue, and an active beta community that enables direct communication with users and firsthand feedback.
  • The freedom to experiment, move fast, and make decisions.
  • Flexible working arrangements with our team based in Vienna.

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