Senior Manager, SKA Marketing

Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture

2. Your ROLE with us

The North Face EMEA is looking for an exceptional Senior Manager, Strategic Key Accounts Marketing to join our Marketing Team in Stabio, Switzerland.

Live the Brand

The North Face

We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.

Let’s Talk About The Role

The Senior Manager, Strategic Accounts Marketing, leads the marketing agenda for The North Face's Strategic Key Accounts (SKAs) across EMEA. The role sets the strategic direction for account marketing, drives profitable and sustainable growth, and ensures marketing plans are aligned with brand priorities and commercial objectives.

Working across Sales, Product and Marketing, the role owns account marketing planning, manages senior stakeholder relationships, and leads a team responsible for delivering integrated marketing solutions.

Key Responsibilities

• Set and own the long-term account marketing strategy for Strategic Key Accounts across EMEA.

• Lead the seasonal cross-functional GTM planning process with Sales and Product across all key milestones.

• Ensure account marketing plans are integrated into the wider marketing mix and support brand and commercial goals.

• Direct the use of marketing tactics and channels to drive brand awareness, engagement and conversion.

• Review account and campaign performance, adjusting plans and priorities based on results.

• Own the Strategic Accounts Marketing budget, managing investment to ROI and financial targets.

• Manage senior relationships with account partners, acting as the marketing lead and escalation point.

• Lead internal communication with senior leadership, promoting the work and visibility of the Strategic Accounts Marketing team.

• Align internal stakeholders and drive execution across functions.

• Improve processes, ways of working and team effectiveness.

• Lead and develop the Strategic Accounts Marketing team.

Skills for Success

• University degree in Marketing or Business.
• 6+ years of marketing experience in the sporting goods/outdoor or lifestyle industry.
• Track record of building and delivering marketing plans with major retail, wholesale or marketplace partners.
• Strong commercial acumen and business understanding.
• Solid understanding of marketing performance drivers and how to optimise them.
• Experience managing budgets and delivering measurable results.
• Proven stakeholder management and influencing skills at senior level.
• People management and team leadership experience.
• Strong digital and retail marketing knowledge.
• Strong planning, organisational and communication skills.
• Fluent in English. Additional European languages are an advantage.

What's in it for you?

• Be part of iconic lifestyle brands
• Join a multi brand and multi countries organization to drive you career forward
• International and challenging working culture
• On site gym offering health and well-being initiatives
• Discount 50% on all VF brands
• Subsidized canteen as well as break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.