Content Specialist

Vor 5 Tagen

Melbourne, Österreich Flybuys Vollzeit

About Us

We’re known for being the country’s most popular rewards program with over 9 million active members. And through our extended network of partnerships with other nationally recognised brands, we make every day worth more for our members.

But, we're more than the card you carry around in your wallet or the app on your phone With over 300 team members and growing, we have amazing office spaces in Sydney and Melbourne. Staying true to our flexible working policy and people-centric culture, we ensure all our team members are set up to work remotely across Australia. We are outcomes-focused, and everything we do is aligned with our core values-Be United, Be Relevant, Be Passionate, Be Generous,andDoing the Right Thing.

Your Role

There is no typical working week at Flybuys. But here are some of the things you might be working on, day-to-day;

Lead Social Media Strategy

  • Working with Senior PR & Content Manager to develop and implement a social media strategy to drive relevance, increase brand awareness and engagement with the program through compelling and timely content.
  • Developing and executing influencer partnerships and collaborations to expand brand reach and member engagement.
  • Stay informed about industry trends and emerging social media platforms to proactively recommend new strategies.
  • Maintain tools, software licensing, templates and files essential to the efficient operation of all social media channels.
  • Run regular meetings with agency and key internal stakeholders to keep a connected view of all opportunities in the works.

Own Social Media Content Calendar and Content Creation

  • Manage and all social media accounts across platforms, including but not limited to Instagram, Facebook, TikTok
  • Schedule and publish posts and monitor engagement metrics to optimise posting times.Plan and circulate content calendar to key stakeholders, working 2-3 months in advance.
  • Regularly liaising with Marketing Teams, Commercial Team and Service Centre teams to create content solutions to address member or Partner feedback.
  • Develop and curate engaging and channel specific content for various online platforms to drive traffic and engagement.
  • Create visually appealing and shareable graphics, videos and other multimedia content, in line with brand guidelines.
  • Write and edit engaging copy for diverse channels, in line with brand guidelines.
  • Accountable for delivery of our monthly content statement eDM.

Community Management

  • Engaging Flybuys’ online community, fostering relationships and responding to comments and enquiries in a timely manner.
  • Identify and engage with influencers, key opinion leaders, partners and brand advocates.

Reporting and Recommendations

  • Monitor social media analytics to track the performance of campaigns and content.
  • Prepare and circulate regular reports on key metrics, providing insights and recommendations for improvement.

Your Experience

  • Degree in Social Media, Digital Marketing, Marketing or Public Relations.
  • 3+ years demonstrated experience working in social media, with retail or loyalty background preferred.
  • Experience across Retail, Loyalty, B2C & B2B brands preferred.
  • Passion for social media and influencer marketing, with a deep understanding of social media trends.
  • Strong interpersonal skills, with the ability to work collaboratively within a team setting and independently.
  • Excellent proficiency in capturing and editing lo-fi video and photo content.
  • Analytical skills, with the ability to collate insights to create actionable outcomes.
  • Creative mindset to develop innovative concepts and ideas to drive engagement and performance of channels.
  • Excellent project management skills to deliver against multiple departments’ requirements.
  • Strong copywriting and copy-editing skills, with strong attention to detail.
  • Demonstrated experience sharing reporting and recommendations with broader business.
  • Knowledge across all organic and paid social media platforms.
  • Demonstrated social media management, influencer management and community management experience across multiple platforms.

Your Benefits

We offer our valued team members a stack of exclusive benefits To name a few...

  • Flybuysflex | work from anywhere, measured on outcomes
  • Two well-being days per year
  • Volunteer leave
  • Ongoing learning & development programs and opportunities
  • My Coles and Wesfarmers team member discount card
  • Be Well Programs – Mind/Body/Soul
  • Quarterly All Team events
  • Hybrid social events
  • New starter kit merchandise

Your Time to Fly

We value ways of working that work for everyone and use our different strengths to make us stronger. We work hard to make sure everyone’s voice is heard and respected equally, regardless of identity, background, position, ability or lifestyle.

It is a condition of employment that successful applicants undergo a National Police Check prior to commencing.

#J-18808-Ljbffr

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