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Visual Merchandise Manager
vor 4 Wochen
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Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The OpportunityVision: We embed brand purpose into everything we do to create lasting loyalty. Our love brands have a unique DNA that create meaningful connections with our customer.
Mission: This role is responsible for implementing the Retail Excellence strategy for all brands (Prestige & Niche) ensuring perfect execution, visibility and image at all point of sales (POS), encompassing both permanent and temporary projects.
Brands: Portfolio of Puig brands including but not limited to Rabanne, Jean Paul Gaultier, Carolina Herrera, Penhaligons, L’Artisan Parfumeur and Christian Louboutin Beauty.
Specific Perimeter: Department Stores, Retail Specialists, Chemist and Stand Alone Boutiques
Reporting Line: Senior Marketing Manager, Oceania
Direct Reports: Visual Merchandising Executive
Permanent Visibility
- Implement Retail Excellence for permanent spaces adapting the POS needs to the region
- Oversee the design and implementation of permanent spaces both new store and refurbishment projects
- Brief and manage projects from end to end; liaising with Global In-Store & Operational Marketing teams, along with CAPEX approval process
- Oversee and coordinate project timelines and communicate internally with the brands and externally with retailers and suppliers
- Accountable for counter construction projects and owner of the relationship with the retailers’ teams from briefing to execution (selection & audit)
- Own the relationship with local and overseas agencies for stand designs
- Submit report/feedback to the Global In-Store team promptly and keep project database updated
- Interact with the Global In-Store and Asia Pacific Retail team, and retailers for permanent visibility projects
- Update of distribution database
- Provide contractor training in stand construction guidelines during market visits
Temporary Visibility
- Implement POS Excellence for temporary spaces adapting the POS needs to the region
- Full understanding of the global brand strategy and POS guidelines and be responsible to deploy this to the region
- Partner with Global In-Store team to ensure your proposals/layouts are in-line with the brands’ launch concept/guidelines, and ensure the executions meet the brand’s standards and ESG commitments
- Prepare & validate layouts for all (launches, franchise activity, promotional sites) in coordination with the Marketing team
- Support local initiatives/special projects and custom proposals upon requests
- Evaluate the implementation and provide solutions for making improvements if needed
- Submit report/feedback to the Global In-Store and Asia Pacific Retail team promptly and keep project database updated
- Own the relationship with local and overseas agency for stand designs
- Prepare & validate customised launch shelf layouts/planograms adapted to local market realities
- Assess the need and work with Global In-Store team for local development
Visuals
- Create & Communicate Merchandising and Visual guidelines
- Manage/design layouts, counter showcards, digital layouts according to each brand’s guidelines and client needs
- Liaise with Global In-Store team for all daily work regarding visuals (e.g. ordering, rights, approval, adaptations etc.)
- Manage visual local production
Administration & Reports
- Responsible for POS material forecasts (forecasting tool - CPS)
- Ownership of stand budget and investment in POS materials
- Management of POSM purchase, distribution, tracking and obsoletes
- Responsible for REX updates
- Store check reports upon request
- Bi-Annual Competitors Analysis (regular monitoring of key benchmarks and activities)
- Provide market feedback and information to Global In-Store and Asia Pacific Retail team and measure impact of stand implementation on sales
- Measure the region’s In-Store success in designed materials and recommend continuous improvements
Requirements:
Experience:
- At least 5 to 8 years of experience in a similar position from the beauty or FMCG industry
- Management of direct reports
Education:
- Degree holder in Marketing / Business Administration / Graphic/Industrial Design / Architecture
Skills & Knowledge:
- Strong communication and interpersonal skills with the ability to interact well with key internal stakeholders and retail partners
- Strong project management skills to complete tasks with accuracy and with attention to details.
- Strong analytical skills, efficient, willingness to be hands-on, deadline oriented, and able to work under pressure
- Good understanding of premium brand strategy and have an eye and keen interest in retail
- Previous experience in specific fields mentioned above will be advantageous
- Proficiency in Adobe Illustrator and Microsoft Office, plus Photoshop and AutoCad will be highly regarde
Travel:
- For this role, regional and international travel is predicted to be about 20% annually
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.
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