Planning Director
vor 3 Wochen
The Planning Director (Media) will be responsible for fostering and delivering the best in class planning product for our clients.
In the addressable era, the dynamics of growth are changing and new marketing economics are emerging. Changes in the tools and technologies used to plan and trade media are creating a new set of conditions of how we drive growth for brands. The Planning Director will be tasked with delivering our best in class planning output continues to meet the changing market and client needs in our quest for effectiveness.
At CHEP the planning team are the architects of how a brand idea will be delivered across a communications ecosystem in order to unlock the behaviour change that drives brand growth. Planners are experts in creating connected communications experiences that spread. They work with strategy and creative partners to translate the idea into tactics and brand experiences across paid, owned and earned encounters.
The role is to act as the thread that connects all the best bits of CHEP Networks specialisms to build a stronger planning outcome.
Responsibilities
As Planning Director you'll be a trusted advisor on all thing's media planning to clients as well as internal teams. Providing leadership to deliver a cohesive, proactive approach to planning and problem solving which helps our clients grow.
- Works closely with the client teams and agency planning leaders to ensure that the product delivered to clients is truly best in class – the planning recommendation as well as the solution.
- Work hand in glove with specialists across the CHEP network including technology, data, strategy and creative to deliver a cohesive and connected product.
- Become an agency leader in implementing the use of our proprietary planning tool Omni.
- Contribute to increasing the visibility of the CHEP planning product through thought leadership and innovative thinking.
- Foster a culture of critical thinking amongst planners and the broader agency.
- Identify opportunities to leverage the broader network and portfolio of services to proactively impact client's business.
- Participate in the planning responses for key media pitches.
HOW WILL WE KNOW YOU ARE THE ONE
Capabilities
- Possess an expert understanding and ability to apply relevant marketing science, consumer psychology, behavioural economics and macro-economic influences and trends.
- The ability to harness strategy and creativity to realise new ideas, new solutions and new realities.
- Interpreting data to develop game changing insights.
- High level knowledge using industry tools to drive effective planning recommendations.
- Proven experience identifying and executing organic growth opportunities.
Other things that would make you excel in this role
- Tenacious and relentless, there isn't a challenge big enough – a superb problem solver who looks for the unexpected answers and is proactive with ideas.
- A lover of all things creative, with a flair for applying ingenuity and imagination when solving business problems for our clients and the agency product alike.
- Passionate about the media and advertising industry with strong market knowledge and an obsession with continuous evolvement of our planning product.
- Confident and engaging interpersonal, presentation and communication skills with an exceptional ability to guide and influence key stakeholders.
- Is consistently learning across areas of marketing science, behavioural economics, consumer psychology and media.
- Is collaborative, curious, humble, entrepreneurial with a high degree of natural empathy who holds themselves to the highest of standards.
WE ARE CHEP, AND WE BELIEVE IN NEW ECONOMY CREATIVITY
Today, brands need to adapt to new channels, technologies, experiences, social goals, environmental needs and operating speeds.
New Economy Creativity harnesses two powerful drivers of change: creativity and technology. It is diverse and data driven; and relentless in finding the most compelling way to hold attention and impact how people think, feel and act.
It's about helping companies reorientate to make long-lasting positive impacts. Its focus is on building future brands that are positive forces, while converting existing demand.
The diversity of the challenges at CHEP make it a fulfilling place to work, and a crash course in every skill you need – creative, strategy, experience, data, media, social, PR, technology, e-commerce, experiential, and research is all under one roof. We let creativity live in every department, and it's all pulled together by our first-class Leadership team.
Please note: All applicants must have valid Australian working rights.
Clemenger Group is an equal opportunity employer and committed to building a diverse and inclusive workplace. We welcome people of all backgrounds and can assist with your application if you have a language or cultural special consideration, disability or impairment, or use assistive technology – simply contact us via careers@clemenger.com.au.
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