Product Marketing Manager
Vor 3 Tagen
Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we’re a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.
Here at Flare, we’re passionate about helping every team member grow, thrive, and realise their full potential in and outside of work. If you’re a creative, customer-focused product marketer looking for your next opportunity, we invite you to apply for the role of Product Marketing Manager.
As the product marketing lead for Flare’s consumer portfolio, you will drive and execute positioning, customer value propositions (CVP), and product marketing programs designed to increase awareness and adoption for our products. An expert communicator and operator with commercial responsibility, you will translate product initiatives into real customer value, and play a key role in bringing Flare consumer products to life across all channels and target markets.
How you'll make an impact- Responsibility for commercial and customer targets for consumer products, with a focus on Flare Cars and Flare Benefits
- Own and drive market research, competitive analysis and validation strategies, building a deep understanding of market/s and customer needs, and how we may serve them better through our products
- Craft, write and own CVP with a focus on key messaging frameworks and strategic narratives
- Ensure CVP is regularly reviewed and optimised, in line with market conditions and product roadmap
- Develop and execute product marketing programs across full marketing mix, in partnership with channel managers including lifecycle and paid performance
- Apply test-and-learn experimentation frameworks to support channel and messaging optimisations at scale
- Ownership of product marketing metrics and reporting to contextualise performance and support quarterly planning
- Enable sales and leasing teams with compelling product tools to help them position and sell our products and features, and optimise/refresh accordingly
- 8+ years in product marketing with core responsibility for commercial outcomes, preferably in B2C SaaS or a high-growth startup environment
- Experience harnessing and interpreting customer and category insights to lead large-scale initiatives to successful outcomes
- Strong analytical skills, with the ability to analyse market dynamics, customer segmentation, and funnel dynamics to inform actionable programs
- Proven ability to drive business growth, achieve revenue targets, and optimise key performance metrics such as CAC, ROAS and LTV
- Highly sophisticated, in-depth understanding of the role of marketing channels and best practices for each, including but not limited to digital, email, ATL, print, radio/audio, BVOD and programmatic
- Significant copywriting experience, with a keen eye for detail and a knack for crafting product messaging that resonates and drives users to take action
- Excellent communication skills, both written and verbal
- Extensive experience working with external partners and in-house design teams to bring initiatives to life, including a deep understanding of what makes a good brief, how to evaluate creative work and get the best out of external and internal partners
- Strong cross-functional/stakeholder management skills, with demonstrated experience working across multiple levels in complex/matrixed organisations
- Experience in B2B2C, financial services or two-sided marketplaces is highly advantageous
More reasons why you’ll love working at MYOB - Flare
Diverse, inclusive and friendly culture
Great work-life balance with our hybrid working model
Annual allowance towards your office commuting costs
Holistic EAP with Sonder, which extends not only to you but your immediate family.
Impressive events and wellness calendar
Access to online learning & development platforms, in addition to on the job training to support your growth and development
Free snacks and drinks fridge (if office based)
Access to numerous retail and hospitality discounts via the Flare App
Flare is an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply
Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At Flare we believe that the right hire is someone who makes an addition to our culture. Moving to ‘Culture Add’ means adding team members who not only value Flare's workplace culture, but also bring an aspect of diversity that positively contributes to our workplace.
So, if you’re excited about this role, or about Flare, we’d love to hear from you
#J-18808-Ljbffr-
Product Manager
vor 3 Wochen
Sydney, Österreich Newell Brands VollzeitProduct Management & Development (Marketing & Communications) Full time Add expected salary to your profile for insights Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sunbeam, FoodSaver, Coleman, Sharpie and more. We embrace and live our values every day, in all we do!...
-
Associate Product Marketing Manager
vor 2 Wochen
Sydney, Österreich Google Inc. Vollzeitcorporate_fare Google place Sydney NSW, Australia Apply info_outline info_outline X Info At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants....
-
Associate Product Marketing Manager
vor 2 Monaten
Sydney, Österreich Google Inc. Vollzeitcorporate_fare Google place Sydney NSW, Australia Apply info_outline info_outline X Info At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants....
-
Associate Product Marketing Manager
vor 4 Wochen
Sydney, Österreich Google Inc. Vollzeitcorporate_fare Google place Sydney NSW, Australia Apply info_outline info_outline X Info At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants....
-
Associate Product Marketing Manager
Vor 6 Tagen
Sydney, Österreich Google Inc. Vollzeitcorporate_fare Google place Sydney NSW, Australia Early Experience completing work as directed, and collaborating with teammates; developing knowledge of relevant concepts and processes. Apply link Copy link info_outline info_outline X Info At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and...
-
Product Marketing Manager
vor 1 Monat
Sydney, Österreich Diligent Corporation VollzeitDiligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.At Diligent, you are an...
-
Product Marketing Manager
vor 4 Wochen
Sydney, Österreich Diligent Corporation VollzeitDiligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.At Diligent, you are an...
-
Product Marketing Manager
vor 1 Tag
Sydney, Österreich eFinancialCareers Ltd. VollzeitFlare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.Here at Flare, we're passionate about...
-
Product Marketing Manager
Vor 2 Tagen
Sydney, Österreich CreditorWatch logo is a registered trademark of CreditorWatch PTY LTD VollzeitWho are we?So you might ask, who’s CreditorWatch? Well, we are a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk.As a commercial credit...
-
Senior Product Marketing Manager
vor 4 Wochen
Sydney, Österreich Plenti VollzeitWho is Plenti?Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance...
-
Senior Product Marketing Manager
vor 1 Monat
Sydney, Österreich Plenti VollzeitWho is Plenti?Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance...
-
Senior Product Marketing Manager
Vor 6 Tagen
Sydney, Österreich Plenti VollzeitWho is Plenti?Plenti is a fintech lender, providing faster, fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences, Plenti is taking market share from incumbent players in the personal lending, renewable energy, and automotive finance...
-
Lead Product Marketing Manager
vor 2 Wochen
Sydney, Österreich Culture Amp VollzeitHow you can help make a better world of work We’re on the hunt for an ambitious Lead Product Marketing Manager (Lead, PMM) to drive Culture Amp’s go-to-market (GTM) strategy for the company’s core product portfolios and work alongside a team of passionate product marketers. As a SaaS Product Marketing expert, you will bring a plethora of exciting...
-
Product Marketing Manager
vor 1 Monat
Sydney, Österreich Nexxen VollzeitWho is Nexxen (formerly known as Unruly/Amobee)? One platform. Endless opportunities. In an ecosystem where everyone’s trying to get closer – buyers to sellers, platforms to clients, brands to consumers – Nexxen bridges new opportunities in ways that others cannot. Data, service and planning capabilities are our superpowers, enabling our clients to...
-
Senior Product Marketing Manager
vor 1 Tag
Sydney, Österreich Diligent Corporation VollzeitPosition Overview: This is a cross-functional role working with our Commercial teams across marketing, sales and customer success. Product marketing connects our GRC product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering business impact by growing account-based revenue. This role reports into to the Director,...
-
Product Manager-AUS
vor 3 Monaten
Sydney, Österreich Monster Beverage Corporation VollzeitThe Product Manager will plan, implement, and execute the strategic direction of the brand across the dedicated region. Ensure structured alignment to the brand’s marketing standards, objectives, strategies and philosophies. Responsible for creating, planning, managing and executing specific marketing events and programs that are articulated in the annual...
-
Product Manager-AUS
vor 4 Wochen
Sydney, Österreich Monster Beverage Corporation VollzeitThe Product Manager will plan, implement, and execute the strategic direction of the brand across the dedicated region. Ensure structured alignment to the brand’s marketing standards, objectives, strategies and philosophies. Responsible for creating, planning, managing and executing specific marketing events and programs that are articulated in the annual...
-
Marketing Manager
vor 4 Wochen
Sydney, Österreich Digital Talent Lab VollzeitTrade Marketing (Marketing & Communications) Are you looking to step up into your next Marketing role and lead the trade marketing initiatives for a leading industrial organisation? This role is a fantastic chance for someone ready to step up into a Marketing Manager position and boost their career.Our client is a leading player in the manufacturing...
-
Webprofits: Technical Product Manager – AI
vor 2 Wochen
Sydney, Österreich Technical Concept GmbH VollzeitWebprofits: Technical Product Manager – AI & Digital Marketing PlatformsWebprofits is at the forefront of transforming digital marketing through innovative technology solutions. We are developing cutting-edge software that leverages AI to revolutionise how businesses interact with Meta campaigns, providing unparalleled insights and control to maximise ROI...
-
ANZ Product Marketing Lead
vor 2 Monaten
Sydney, Österreich Apple Inc. VollzeitThe Product Marketing leader for each market will own and drive Apple’s product centric marketing strategy in the market, and articulate the market ambition to deliver impact and growth. This role is the primary spokesperson for Apple’s products in their market as well as a vocal member of the senior marketing and GEO leadership teams.The Product...
