Copywriter (@ Leading Health-Tech Firm)
Vor 3 Tagen
This is a Mid-Weight Copywriter, Juniper role with Eucalyptus based in Sydney, Australia
Eucalyptus (or 'Euc' for short) is a healthcare technology organisation on a mission to deliver high touch, high quality care to millions of patients.
Eucalyptus is a house of consumer healthcare brands built off of a core shared technology and services layer. We have 5 healthcare brands that form the connective tissue between telehealth consults with doctors, pharmacy delivery and ongoing patient care. Our goal is to provide a differentiated and comprehensive care experience for a wide variety of patients and conditions
-- Eucalyptus --
Role Seniority - Mid-Level - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.
More About The Mid-Weight Copywriter, Juniper Role At Eucalyptus
We're looking for a Mid-weight Copywriter to contribute needle-moving creative work that has a real impact on the lives of Australians.
You'll play a critical role in the continued development of the tone, voice, and marketing strategy of the Juniper brand as it continues on its rapid growth trajectory in Australia and around the world.
You’ll also have the chance to work across the larger portfolio of brands, helping create empathetic, inclusive, well-researched and evidence-led content that informs and inspires Australians to take productive steps towards improving their health.
As the Mid-weight Copywriter, reporting to the Senior Copywriter in the Juniper Growth Team, you will have the opportunity to:
- Contribute to creative briefs and drive the execution of written and creative content across a number of performance and organic channels including paid social advertising, YouTube, EDMs, landing pages, print campaigns and more.
- Glean insights and find hooks based on an endless supply of brand insights, and work with the creative team to brief and develop these into insight-driven performance marketing work and larger-scale campaign concepts and strategy.
- Generate ideas for tactical above-the-line executions and integrated brand campaigns that empower patients to take healthcare into their own hands, then see the ideas through to completion - from concepting and scripting to post-production.
- Analyse feedback, research insights and data to create empathetic, user-centred content experiences. You’ll use this information to support content decision-making and reflect this thinking in your work.
- Collaborate with your team to establish working relationships with clinical and legal stakeholders. As part of this, you’ll communicate clearly and regularly to understand stakeholder needs, foster support and get buy-in for content development.
- Develop lightweight, repeatable processes, workflows and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly.
- Contribute to long form advertorial and earned editorial media with content that is backed by research and positions Juniper as a thought leader for its medical approach to weight management.
About You (Who You Are)
- 4+ years in a similar role, with proven experience working in copywriting and/or content writing either in agency or in-house.
- Passionate about user experience with tactile examples of where content has influenced key business decisions and outcomes.
- A good understanding of the conversion funnel. You understand the right platform to deliver messages, and have demonstrated experience working to produce written content across for both potential customers and current customers.
- Adaptability and an understanding of how to work to a specified tone and voice and with brand-led strategic messaging.
- You know how to get buy-in from key stakeholders and thrive working collaboratively in a team. You’ve got a track record of bringing people on the journey with you - they know what’s changing and why.
- Excellent organisation and time management skills.
Key Responsibilities
- Campaign Support
- ️ Copywriting and Content Creation
- Research and Insight Development
Key Strengths
- Collaboration
- Creativity
- Written communication
Why Eucalyptus is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that’s right for them. So when you apply you have the chance to show more than just your resume.
A Final Note: This is a role with Eucalyptus not with Hatch.
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