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Customer Communications Specialist
vor 4 Monaten
About Hanson Australia
Hanson Australia is a leader in building and constructionmaterials with an extensive production and logistics network across Australia.
About Hanson Australia
Hanson Australia is a leader in building and constructionmaterials with an extensive production and logistics network across Australia.
We use world-class technologies and service platforms tosupply a comprehensive range of high-quality concrete, aggregates and sand. Wealso produce road base, asphalt and sustainable and recycled constructionmaterials for civil construction and infrastructure projects.
Hanson Australia is part of the Heidelberg Materials Group,which employs over 51,000 people at almost 3,000 sites in over 50 countries.Heidelberg Materials is one of the world’s largest integrated manufacturers ofbuilding materials and solutions with leading positions in cement, aggregates,and ready-mixed concrete.
About the Role:
We are seeking a new team member in this newly create role to communicateto the market and customers around our brand and who we stand for across thedifferent Product Lines and Customer facing Brands.
This role will develop the communication messaging that aligns to theNational Sales & Marketing team’s Go-To-Market Strategy. Enabling customer brand credibility tode-commoditise our brand by providing compelling content and enhancing offerdifferentiation visibility by solving customer problems.
Key Accountabilities:
Work with the Sales & Marketing team to develop, create and execute exciting and engaging communication content across and including (but limited to) customer/market campaigns, case studies and general customer messaging.
Build our social media footprint in line with organisational goals across all product lines and Customer Brands
Manage content briefs in alignment with the Sales & Marketing GTM strategy
Supporting the implementation and execution of all web, SEO/SEM, social media and display advertising campaigns as required
Support National Sales & Marketing team through development of customer digital offer campaigns.
Development and implementation of online content across various formats (e.g. graphics, videos, written) and platforms to ensure it is up to date, relevant and engaging for the target users.
In collaboration with the National Sales & Marketing team, ensure all relevant customer material is updated on all relevant platforms (i.e. internet, microsites, websites etc).
Measure and report on performance of all digital communication campaigns, and assess against goals (ROI and KPIs) as aligned to agreed outcomes.
Utilise and take ownership of the approved 3rd Party Marketing Activation Platforms – EG Mail Chimp, Wordpress, Adobe Suite; this will include customer distribution of pricing increase letters, general communication as approved by the GM Sales & Marketing.
Background and Experience required:
3-5 years communication experience in B2B industrial environment (referred) and various stakeholders
Degree in communication or equivalent experience (preferred)
Experience in using digital platforms, social media management, marketing activation tools; SEO and SEM management and actively looks to stay up to date with digital communication trends
Solid knowledge and experience in website management and social media analytics tools (e.g., Google Analytics, LinkedIn Analytics, etc)
Experience in setting up and optimising Google Adwords and Display campaigns
Competent with Microsoft Office Systems (Incl. Word, Excel, PowerPoint, Access) and design programs (including Canva, InDesign). Desktop publishing and basic graphic design capabilities (preferred)
Strong analytical skills and data-driven thinking
Our Benefits
At Hanson Australia, we understand that your well-being andprofessional growth are essential. That's why we offer a comprehensive range ofemployee benefits to enhance your work-life balance, personal development, andfinancial savings.Salary Sacrifice: Take control of your finances by saving on, technology, and work-related items through our salary sacrifice program.
Learning and Development: Fuel your career ambitions with our extensive learning and development opportunities, enabling you to unlock your full potential.
Paid Parental and Grandparent Leave: We support your family life with generous paid leave options, helping you cherish those precious moments with loved ones.
Discounted Concrete & Quarry Products: Save on your home improvement projects with exclusive discounts on concrete and quarry products.
Novated Leasing: Drive your dream car for less through our partnership with TFM, offering fantastic discounts on vehicles.
Health and Well-being: Prioritise your health with discounted health insurance, access to retail outlets, and affordable gym memberships.
Car Hire Discounts: Enjoy savings on car rentals through our exclusive car hire discounts.
Electronics: Enjoy a 10% discount on a variety of products from JB HiFi.Hanson Australia is an equal opportunity employer, and wewelcome people from all walks of life. We encourage applications fromIndigenous Australians, people with disability, those from diverse culturalbackgrounds, and the LGBTQI+ community.
We’ll Make It Happen
