Marketing Specialist, Corporate
vor 4 Wochen
A 12-month fixed term contract opportunity has arisen for a talented Marketing Specialist to join our Bupa Health Insurance team within our Domestic Retail Portfolio (DRP).
Reporting to the Marketing Manager, Corporate your day-to-day role will be to develop, deliver, manage, and report on marketing campaigns and their continual optimisation, collaborating with different parts of the business to ensure connected experiences.
You will play a key role in executing marketing activity that delivers against agreed business objectives, aligns to the Bupa brand, and puts our customers at the centre of planning and execution.
This is a hybrid role and can be based from our Melbourne or Sydney office locations when not working from home.
What will your day look like:
- Develop and execute B2C corporate marketing campaigns and collateral providing an optimal customer experience and aligned to the Bupa Corporate & International Health Insurance Strategy.
- Ensure precise, timely and effective execution of prioritised corporate marketing campaigns within the relevant channels.
- Deliver marketing activity and its continual optimisation across channels through to PIR.
- Demonstrate strong understanding of marketing efficiency and effectiveness measures – including performance metrics and dashboard reporting.
- Work closely with agencies and suppliers to support marketing planning, execution, and optimisations, includes media and creative agencies.
- You will collaborate with various areas of the business, particularly the GTM and Wellness teams, to ensure connected experiences.
- Ensure that Marketing activity is in line with central brand principles and ensure work is also closely aligned and in complement of Marketing strategy/narrative as set by the HO corporate marketing and GM of Health Insurance marketing.
- Manage campaign and marketing activity budgets to achieve business outcomes and ensure fiscally responsible spending and adherence to Bupa’s purchasing / invoicing procedures.
You may also carry out any other duties reasonably requested by Bupa from time to time.
Why work at Bupa?
We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing, and futures.
Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do – helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier – our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health – from mental and physical, to financial, social and environmental wellbeing.
Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.
What do I need?
- 2+ years’ experience in marketing and end to end integrated campaign delivery experience. Previous experience within the Health Insurance industry will be highly regarded.
- Experience delivering through the line digital campaigns & creative marketing, copywriting, and communication skills.
- Understanding and application of marketing communications principles and strategies including brief writing, creative assessment, and single-minded proposition development.
- Ex Advertising or Media agency experience would be highly regarded.
- Tertiary qualifications in Marketing or a related business discipline are desirable.
About Bupa Asia Pacific
Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.
Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.
At Bupa, we are striving to create and sustain a safe and inclusive workplace. We welcome applicants from all cultural backgrounds, genders, and abilities. If you require any adjustments to participate in our recruitment process, please let us know at the time of your application.
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