Digital Content Advisor

Occupation: Communications, Marketing and Media

Reference: VG/DH/CE/1790021

The Department of Health plays a critical role in the Victorian health system and is responsible for shaping it to meet the health needs of all Victorians. We’re focused on supportingVictorians to be as healthy as they can; whether through alerting them to seasonal risks like thunderstorm asthma, notifying them of contact with communicable diseases, safeguardingtheir drinking water, developing the best health, wellbeing and care facilities in the world, being at the forefront of mental health and wellbeing treatment or accelerating medical research. It’sall part of the way we partner with the community to help every individual lead a healthy life.

About the role:

The Digital Content Advisor is responsible for the creation, review, publishing and coordination of high quality and accurate digital content which meets departmental and WoVG standards.

The role manages the updating, editing and publishing cycle of web pages across the department main websites, health.vic and Better Health Channel.

Under the direction of the Digital Content lead, they will effectively manage and balance priority work, stakeholder needs, and the delivery of high-quality digital content to enable achievement of the department's strategic objectives.

They work closely with Branch colleagues and relevant business areas within the department and will use creative content to tell stories that demonstrate the benefits of government policies and initiatives. They are responsible for ensuring all content is clear, engaging and timely, and aligned to the department's digital strategy and strategic plan. 

As appropriate, they may also be required to provide support to other teams across the Branch as and when needed, including participating in out of hours media and emergency rosters, providing support for public emergencies, large-scale communications campaigns, and other high priority projects, contributing to the effective management of work across the Communications and Engagement Branch and department.

About us: 

At the Victorian Department of Health we want a future where Victorians are the healthiest people in the world. A Victoria where our children and people thrive, our workplaces are productive and safe, and our communities are more connected.

We see it as our job to support Victorians to stay healthy and safe. And to deliver a world-class healthcare system that ensures every single Victorian can access safe, quality care that leads to better health outcomes for all. 

How you'll make a difference:

Suitable applicants will be able to demonstrate:

Knowledge and Skills

Project Management - Consults, liaises with and influences key stakeholders; produces detailed project plans where objectives are clearly defined and action steps for achieving them are clearly specified; monitors performance against objectives and manages project risks and issues; ensures project objectives are met.

Problem Solving - Seeks all relevant information for problem-solving; liaises with stakeholders; analyses issues from different perspectives and draws sound inferences from information available; identifies and proposes workable solutions to problems; implements solutions, evaluates effectiveness and adjusts actions as required.

Written Communication - Prepares briefs, letters, emails, PowerPoint presentations and reports using clear, concise and grammatically correct language; ensures written communications contain necessary information to achieve their purpose; uses appropriate style and formats.

Systems Thinking - Diagnoses trends, obstacles, and opportunities in the internal and external environment; understand the linkages between natural systems and communities to inform policy; conceptualises and defines the systems working within the organisation

Planning and Organisation - Sets clearly defined objectives and priorities and operates accordingly, reviewing and adjusting as required; identifies processes, tasks and resources required to achieve a goal; establishes systems and procedures to guide work and track progress; recognises actual and potential barriers and finds effective ways to deal with them.

Personal Qualities

Teamwork - Cooperates and works well with others in the pursuit of team goals; collaborates and shares information; shows consideration, concern and respect for others' feelings and ideas; accommodates and works well with the different working styles of others; encourages resolution of conflict within group.

Conceptual and Analaytical Ability - Deals with concepts and complexity comfortably; uses analytical and conceptual skills to reason through problems; has creative ideas and can project how these can link to innovations.

Creativity and Innovation - Generates new ideas; draws on a range of information sources to identify new ways of doing things; actively influences events and promotes ideas; translates creative ideas into workplace improvements; reflects on experience and is open to new ways to improve practice.

Integrity - Committed to the public interest; operates in a manner that is consistent with the organisations code of conduct; inspires trust by treating all individuals fairly.

Relationship Building - Establishes and maintains relationships with people at all levels; promotes harmony and consensus through diplomatic handling of disagreements; forges useful partnerships with people across business areas, functions and organisations; builds trust through consistent actions, values and communication; minimises surprises.

Customer / Client Focus - Listens to customers; actively seeks to meet customer needs; seeks ways to improve services; committed to delivering high quality outcomes for clients.

Qualifications

A tertiary qualification in digital communications, digital production or another related discipline, or equivalent current experience, would be desirable.

Specialist Expertise

• Proven experience in web publishing using content management and other content production systems.
• Proven experience creating content for high profile public services.
• Demonstrated understanding of website analytics, reporting and how to apply insights to improve digital content
• Demonstrated knowledge of SEO practices
• Experience working collaboratively on cross-functional projects.
• Demonstrated knowledge of Victorian Government digital standards including the development of accessible content.

Demonstrated understanding of the public service, health sector and the operation of government.

To learn more please click ‘Apply' to view the Position Description on the Careers.vic website. 

What we offer: 

• The opportunity to perform meaningful work, making direct contributions toward enabling Victorians to be the healthiest people in the world.
• A wide range of growth and development opportunities within the department and wider Victorian Public Service & Sector.
• A strong commitment to work-life balance, including a diverse array of flexible working arrangements.

How to apply: 

Applications should include a resume and a cover letter. Click the ‘Apply' button to view further information about the role including key contact details and the advertisement closing date. 

We are committed to developing and supporting a workforce that is well equipped and highly motivated to provide responsive and quality services to all Victorians. We continue to build an inclusive workplace that embraces diversity of backgrounds and differences to realise the potential of our employees for innovation and delivering services aimed at enhancing the lives of all Victorians. 

All roles can be worked flexibly and we encourage applications from Aboriginal people, people with disabilities, LGBTIQ+ and people from culturally diverse backgrounds. Please contact us if you require any adjustments to participate in the recruitment process at inclusion@health.vic.gov.au . Please view our commitment to Diversity and Inclusion here .

Preferred applicants may be required to complete a police check and other pre-employment checks including proof of vaccination against COVID-19. Information provided will be treated in the strictest confidence, in line with our Privacy Policy . 

The Jobs and Skills Exchange (JSE) Recruitment Policy allows for priority consideration for Victorian Public Service (VPS) and select employees of the Victorian Public Sector who apply through the Jobs Skills Exchange (JSE) jobs board platform. As such, these employees are strongly encouraged to submit their application through JSE rather than via external advertisement. 

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