OpenMind | Campaign Delivery Director
vor 2 Wochen
PerformanceSydney,Sydney Requisition ID:36600
About GroupM Nexus
GroupM Nexus is the world’s leading global media performance organisation that unites GroupM’s global performance Talent & Technologies. Nexus unites GroupM Practices (search, social, programmatic, ad-ops, commerce) and Solutions (Finecast, Xaxis, Sightline and Goat) into a single unit. The global organisation will be underpinned by a new cross-channel performance platform, AI and international delivery hubs to set new benchmarks for innovation, effectiveness and efficiency for GroupM’s agencies and clients.
With +350 people across Brisbane, Sydney, Melbourne, and Adelaide, our primary purpose is to deliver unrivalled advantage to our clients, stakeholders, and people.
We have a clear vision for our business, to lead the next era of media performance. We believe that this spans how we make advertising work better for our people, our planet, our communities, and our clients.
Our Nexus mission statement is to place transformative technology at the centre of human experiences. We’ll achieve this by connecting our technology, talent and thinking.
Your role in a nutshell
The Campaign Delivery Director is a senior consultant that oversees and coordinates the delivery across a team of biddable media planning and campaign management experts. You will lead performance driven thought leadership, drive key client and agency contact, oversee the development of biddable media plans and brief responses. The Campaign Delivery Director will support in the co-ordination of biddable deliverables and work in partnership with the activation teams to ensure quality assurance and campaign delivery.
This role encompasses people management within the broader Campaign Delivery Team including recruitment, fostering key talent, reviews, training, coaching and performance management.
Other responsibilities include being a pivotal part of a broader eco-system in partnership with Agency’s strategy, client and marketplace teams. There is a level of accountability to that relationship and to ensure that biddable planning is a component of the broader media strategy. As a leader it is pivotal to drive a high functioning team with alignment on cultural values and business priorities across Agency x Nexus.
Key Relationships
•Drive high functioning deliverables and culture in your immediate team
•Collaborating closely with activation teams
•Foster deep trust and understanding with agency client, strategic and marketplace teams
•Establishing strong relationships with relevant media, data, and technology partners
Where To Spend Your Time
People – 20%
•Lead a team of high functioning Campaign Delivery planners within biddable media
•Continuously champion positive values that build strong connections, solution-oriented perspectives and genuinely care for collective team success
•Be responsible for driving a culture that builds relationships on trust between Agency and Nexus
•Ensure resource management and workflow designation are running at optimal capacity across Campaign Delivery teams
•Drive your teams training requirements, resource management and certifications in alignment with the Campaign Delivery training program
•Foster knowledge sharing, award entries and continuous learning around point of views, trends and relevant skills to continue nurturing a high-performing team
•Support teams while adapting to fast changing priorities
•Actively promote cross functional alignment across Activation, strategy, client and Marketplace teams
•Host a regular, constructive performance evaluation meeting with direct reports in addition to setting clear KPIs and monitoring achievements
Clients – 40%
•Develop a vision and roadmap for encompassing digital operations, including technology partners, data management, effective measurement and reporting efficiencies
•Identify new product opportunities that will enhance clients’ digital footprint and support on digital maturity
•Drive a test and learn initiative to allow for continuous improvements in campaign performance through planning
•Provide technical perspective in client meetings when specific expertise is required
•Fostering an environment that truly respects and truly understands the need to adhere to service level agreements across Agency x Nexus
•When required, a strict adherence to buying commitments that have contract association
Process + Operations – 20%
•Serve as key point of contact on brief delivery responses and reporting requirements with Agency in developing tactical strategies/responses
•Run the planning operations for paid search, in-platform ecommerce, paid social and programmatic. In addition considering the requirements for ad operations scope and measurement
•Act as a thought leader in the digital space to sense check viability of performance innovations and identify opportunities with our existing clients for greater digital innovation
•Oversee end-to-end project management of campaign brief and delivery
•Lead the planning and development of all biddable media recommendations
•Consult and articulate actionable insights and optimisation recommendations, in partnership with the Activation team
•Act as the leading point of contact between the Activation team and Agency when delivery or quality is compromised
•Actively contribute in new business development and pitching when required
•Educating and advocating in partnership with Agency x Nexus on service level agreements
•Support in the delivery of biddable best practice planning principals
•Anticipate future challenges, trends, and changes to both your clients and the industry, proactively forming a view of strategies to mitigate risk and create opportunity
Commercial – 20%
•Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
•Responsible for the overall delivery of client investment, with flawless accuracy across all aspects
•Identify commercial opportunities with the ability to make a compelling case for their inclusion
•Responsibility for building a business case to grow the Campaign Delivery Team
•Maintain and comply with finance processes ensuring accuracy on a monthly basis
•Adherence to GroupM policies and procedures
•Supporting Agency Marketplace team in driving accurate inputs for the monthly forecasting across biddable channels, by client
Reporting of the role:
National Head of Performance / Market CDT Head
Direct reports:
Applicable Campaign Delivery Team members in your team.
Dotted line oversight for junior Activation teams.
What Makes You Great:
•Attention to detail
•Collaborative
•Effective Communication
•Flexibility
•Proactivity
•Solution focused
•Strategic thinking
•Subject matter expert
•Commercially astute
•High level of empathy
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