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The ecom Trade Strategist plays a critical role in building the Online channels by liaising between customer data, ecommerce, and buying teams. Ensuring that the online team develops strategy & makes decisions based on customer behaviour. Responsible for sales analysis and tracking, implementing & reviewing promotional activity, setting category budgets for external buying, and online seasonal analysis to create sales strategy to hit online budgets.
Duties- Review performance of products and categories, looking at all sales channels to spot patterns in customer buying behaviour to help identify sales opportunities.
- Work with the buyers to influence the range and seasonal product selection Insightful analysis of total online sales, inventory, margin and key drivers of performance by Category and by Online channel, including opportunities to drive sales and profit growth – weekly, monthly, post/pre season.
- Manage the Online External merchandise plans (WSSI documents, SSPs, etc) by category Develop detailed sales forecasts by understanding key traffic drivers and use this insight to influence future promotional activity.
- Oversee key item planning, ensuring optimal stock levels are maintained.
- Conduct post season range reviews, in conjunction with the buying team, to influence strategic assortment plan by category. Work closely with the store merchandise, product development and buying teams to share knowledge of Omni Channel sales.
- Build and maintain monthly, quarterly, half yearly and management reporting.
A proven track record in Merchandise Planning or Category Management, preferably with an omni channel retail background Experience in creating & implementing strategy. Quantitative and analytical skills. High level of commercial and business acumen. Meticulous attention to detail with a high level of accuracy. Advanced Excel skills. Excellent communicator who can develop strong relationships with key internal stakeholders.
Benefits4 days a week in the office, 1 from home. Dog friendly office. Sample sales.
About the companyRetailer specializing in general merch and home with stores all across Australia and strong online presence.
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