Brand Manager

vor 3 Wochen

Wien, Österreich AstraZeneca Vollzeit

AstraZeneca is one of the world's leading biopharmaceutical companies focused on the discovery, development and commercialization of prescription drugs. We have mainly focused on the following therapeutic areas: cardiovascular, kidney and metabolism, oncology, respiratory tract, inflammation and autoimmune diseases. Millions of patients worldwide benefit from our innovative medicines, and we are also active in over 100 countries. As an Austrian sales company, we set new, creative standards in market cultivation and strive for scientific leadership in the domestic market.

As **Brand Manager Respiratory Inhaled **you can give your ideas and skills with passion and competence to improve patients' lives in the fields of **Asthma **and** COPD.**

**Your tasks**

As Brand Manager you will drive the commercialization of two brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics to achieve the brand ambition by delivering strong sales growth.
- Be the product-, competitor
- and market-expert for two brands.
- Analyzing market data and driven dynamics, building long-range forecasts for our brands. This includes owning the forecasting process together with the Insights Manager for each brand in the portfolio.
- Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
- Development of content strategy and leading execution of multi-channel Marketing mix and rolling out key projects developed with cross-functional input including promotional material, congress activity, events for HCPs etc.
- Drive Omni-channel campaigns while taking into consideration various channels 360 view (F2F, Digital, printed material with focusing on routing offline to online via QR codes & short links)
- Develop and lead execution of a measurement plan for each brand in portfolio. Presenting regularly our business results vs. budget/KPIs, market understanding and insights to Senior business leaders at all levels in the organization
- Plan marketing spend to ensure mínimal variance vs budget
- Close collaboration with Sales Force teams to better understand their needs and develop appropriate strategy, guidance, training, and support for their benefit
- Follow and share digital trends within and out of pharma. Identify scale up projects from other markets, implement, and share standard methodologies.

**Your profile**
- Strong ambition with growth mindset - validated examples of innovative thinking and successful execution to achieve goals
- Experience in Marketing or Sales
- Experience in the pharmaceutical industry is a strong plus
- Good strategic and analytical qualities
- Hands-on experience in implementing delivering marketing campaigns with digital assets/channels.
- Good project management skills
- Excellent ability to work in a team and experience in building networks
- Exceptional interpersonal skills
- Open approach to break new ground to drive business growth
- Open to learning, feedback and mentor
- Proficient in both German and English, with the ability to communicate efficiently in both languages
- Able to showcase patient centricity in keeping the patient at the forefront of every interaction
- MS Office skills

**We offer**
- Competitive salary, depending on qualifications and experience
- Participation in the company's success through bonus payments is a matter of course, as are company cars and company mobile phones.
- Extensive social benefits, in the form of company pension and supplementary insurance
- Flexible working hours, as well as the possibility to use the hybrid form of work
- Individual development opportunities
- Environmentally conscious company that has the ambition to become climate-neutral by 2025

**Why choose AstraZeneca?**

A career with us is much more than just a job. It is the opportunity to take responsibility for helping to shape a present and future worth living in our society. At AstraZeneca, we believe in the potential of our people and develop them beyond what they thought possible. We use their skills and passion by actively supporting them in figuring out what they can achieve, no matter where they start with us.

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