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Marketing Manager
vor 1 Monat
The European Handball Federation’s Business Development and Marketing Department is looking to further strengthen its team with the appointment of a marketing manager.
with the handball community; developing and coordinating marketing strategies
for the federation’s activities, programmes and national team competitions; revenue
generation and overseeing the implementation of marketing contracts.
This role will require extensive cooperation and coordination with internal departments, including EHF EURO Events and Media and Communications departments, as well as with external partners and agencies. The marketing manager will also be responsible for overseeing the work of a small marketing team within the department.
The job will cover a wide range of different areas from marketing and promotion,
key account management of EHF partners, merchandising, sales and the
acquisition of new EHF partners. Additionally, the role will include
responsibility for overseeing the implementation of marketing regulations and rights
in national team competitions together with the federation’s media and
marketing partner.
Given that digital is a major focus for the EHF, the marketing manager must have an excellent understanding of digital and CRM marketing, including paid media campaigning. They will be required to work in close coordination with the CRM and data manager to create effective marketing actions across different customer journeys for various fan and stakeholder groups.
Excellent spoken and written English is a must for the position and a working knowledge of German would be an advantage.
About the EHF
The EHF is the umbrella organisation for handball in Europe and is headquartered in Vienna, Austria. The federation and its marketing subsidiary, EHF Marketing GmbH, are responsible for a wide range of activities including the organisation of events, major competitions such as the EHF EURO and the EHF Champions League as well as grassroots development, marketing and sponsorship.
About the EHF Business Development and Marketing Department
The Business Development and Marketing Department works across numerous areas of the federation’s business and is responsible for CRM and digital marketing; managing the federation’s partners; implementation of marketing regulations; rights and contracts for national team competitions (indoor and beach handball); EHF EURO ticketing; merchandising and brand management.
Tasks
- Coordination of marketing topics, tasks and projects within the department, working with and overseeing the work of the marketing team, ensuring the correct implementation of marketing related regulations, rights and contracts
- Development and coordination of B2B and B2C marketing strategies (both digital and off-line) for the EHF, its activities/programmes and national team competitions (e.g. to maximise ticket sales), working with the federation’s digital campaigns manager and across internal departments
- Mapping of fan and stakeholder journeys and the creation of effective marketing actions, materials and content
- Implementation and optimisation of paid media campaigns, working together with external agencies
- Key account management of EHF partners, including coordination of equipment requirements and orders Working together with the EHF’s media/marketing partner and federations to ensure the correct implementation of marketing contracts and applicable rights whilst maximising ROI for partners and sponsors
- Management of merchandising activities and online shops, together with external partners
- Development of marketing offers, products and initiatives for new and existing partners, including creation of sales presentations
- Reporting on marketing actions, ROI and post-event reporting for EHF partners
**Requirements**:
- Marketing professional with at least three to five years’ experience in a similar role
- Relevant academic qualifications (marketing) to degree level
- Hands on experience of developing marketing strategies with proven results; experience in event and ticketing marketing an advantage
- Experience working with CRM marketing, and ideally with the Oracle Marketing Cloud
- Structured approach to work, good communications skills and ability to manage and motivate teams
- Sports industry experience essential; a background in handball marketing a strong advantage
- Fluent English is essential; ideally also with the ability to work also in German
**Benefits**:
About the EHF
The EHF is the umbrella organisation for handball in Europe and is headquartered in Vienna, Austria. The federation and its marketing subsidiary, EHF Marketing GmbH, are responsible for a wide range of activities including the organisation of events, major competitions such as the EHF EURO and the EHF Champions League as well as grassroots development, marketing and sponsorship.
About the EHF Business Development and Marketing Department
The Business Development and Marketing Department works a
