Product Marketing Specialist
vor 2 Wochen
About the role
At Cropster, we are building market-leading Software as a Service (SaaS) solutions to empower businesses throughout the coffee supply chain. Thousands of customers all over the world from farm to cup use our software products to make better coffee.
In your role as a Product Marketing Specialist at Cropster, you will be in charge of positioning our products and features on the market and communicating their value to (potential) customers. As the interface between our Product Management team and the Marketing team, your focus is to translate technical product features into sellable benefits across our internal and external channels and assets. This requires a detailed understanding of the market, target customer segmentation, value for customers, distinguishing features and/or capabilities, and competitive alternatives.
In this role, you will report to the Marketing Team Lead and work collaboratively with Sales, Product Management, Marketing, Customer Success, and other teams to drive growth and customer success.
The preferred locations for this role are Innsbruck or Vienna.
What you'll do
- Product positioning and Go-to-market: Collaborate with product management to develop product positioning and messaging that resonate with our target buyer personas and identify opportunities to increase their product awareness. Build on product messaging (e.g. release notes, marketing narrative) that can be used by marketing and sales to set new products apart from others in the market and give them a unique selling point.
- Understand our buyer and user personas: Be the expert on buyers of our products, how they buy and their buying criteria, as well as of the market by following and analyzing market trends to position the product and identify new required capabilities. This includes the development of user personas and user journey maps and collection of data through customer segmentation to market specific features to specific user types.
- Communicate our products' value: Make sure specific user personas understand how the product helps and that it is relevant to their challenges through product content on our communication channels and the product itself.
- Increase adoption and cross-selling: Work together with product and sales teams to enable users to discover and understand the benefits of new features and products that continuously add value to our product.
- Create product content: Own and create content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to our target personas and differentiates the product in the market.
- Sales enablement: Partner with product and sales teams to communicate the value proposition of the product to the sales team, especially for the launch of new products and releases. Develop the sales tools and trainings that support the selling process of the product (Product training, Sales presentations, Demo account) as well as the onboarding of new users (Onboarding process and communication).
We are looking for someone with
- Knowledge of the coffee retail business operations.
- Experience in market analysis and segmentation.
- Experience in copy writing and facilitating trainings.
- Attention to detail.
- Excellent communication and education skills.
- The ability to work cross-functionally.
- A strong writer and solid public speaker.
- Analytical mind and strong quantitative skills.
- Experience in market / competitive analysis.
That said, we’d be particularly delighted to hire someone with
- Knowledge of Cropster’s products and workflows (You have worked with Cropster).
- Knowledge of coffee roastery operations, coffee farming, processing, export, or import.
What you can expect
The salary range for this position is € 42K to € 51K gross/year\_\_ and we look at factors like your experience and individual qualifications to determine our offer, which includes benefits like an educational and wellness budget, remote work possibilities and working from home, flexible working hours, paid time for volunteer work, an endless stream of really great coffee, and much more. We also make our best possible offer upfront—no games.
We thrive on high commitment and a strong culture of collaboration to achieve our revolutionary mission of a sustainable coffee supply chain. If you want to have a significant impact and work with people who care, Cropster is the right place for you.
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