Executive - Marketing (2023 Batch Premium

**About TATA ELXSI**:
**Why TATA ELXSI?**

**Our Culture**: TATA ELXSI prides itself on having built its culture on the three pillars of equal opportunity and diversity, meritocracy and collaboration, and continued learning. This is backed by the Tata Brand a name known for Leadership with trust and values We are committed to providing equal employment opportunities to a multi-generational and multi
- cultural global workforce irrespective of race, color, religion, sex, origin, disability, or status. We work hard to integrate the Tata group’s founding values in working with and serving the local communities we operate in, going beyond local regulations and laws. We pride ourselves on integrating a global workforce from across 20+ countries, and 35% of our employees are women - among the highest in our technology and engineering intensive industry.

**Career Development**: At TATA ELXSI have a well-thought-out career development plan to provide our employees with opportunities and clear direction on how to increase their skills and advance their careers. Our career development path provides employees with ongoing mechanisms to enhance their skills and knowledge that help them their current jobs, get promotions or transfers to new or different positions. These career development initiatives do have a direct impact on the entire organization by improving morale, career satisfaction, motivation, productivity, and meeting departmental and organizational objectives.

**Rewards &** Recognitions: At TATA ELXSI we believe that Rewards & Recognition are a great way to incentivize our people, to bring out the best in them. Our policies, services, and employee engagement programs are tailored to identify and reward employees for their exceptional work and achievements.

**Sports, Leisure**: At TATA ELXSI we understand that sport, leisure and culture have many benefits. They promote participation, team building, social unity, attachment and well-being. These are very important in employee development. Our engagement programs have helped us to be recognized as “a great place to work” and we continuously revamp these programs keeping in mind our diverse, global and multi
- generational workforce.

**Technology**: Being an Engineering Design Services company, our focus areas like Transportation, Media & Communication, Healthcare helps employees to contribute in core technologies as well as skills which are in demand which enables our employees to grow along with the organization having multiple sills expertise or in specific area either as people leadership or technical leadership. Several long term association of our employees how TATA ELXSI’s employee focused work culture helps them to mould their career accordingly.

**A bit about exciting projects at TATA ELXSI**:

- labeled and sold to businesses and consumers. Customers across the globe appreciate our depth of engineering and partner us for innovation that creates a sustainable competitive advantage in the marketplace. It takes a lot to meet this expectation since engineers worldwide build trust over a period of time; the trust that creates the unbreakable bond for a long term relationship.

**Introduction to Marketing at TATA ELXSI**

Shaping the Digital world is quite a challenge. What is your vision of the world five years from now? Ten? Twenty? Will it be driven by technology? Or by changing lifestyles? Driverless cars will soon become mainstream. That won’t make traffic go away. Maybe flying cars are the future. And not to forget the millions who need healthcare. What will it take to get them the attention they need? Quickly? At Tata Elxsi, this is what we do; every day, every moment. The magic sauce has been a well-kept secret. We need to get this out to the needy world. We need believers. We need customers who believe in making the world a better place.

**So, if you love to Communicate, Influence and Convert, Talk to us**

**What does the Marketing Team do?**

This is classic text book marketing adapted to the New Age World of Engineering Services. Adaptions that help to address the ‘Market of One’, typically seen in B2B marketing where conversations explore unstated needs that are very personal. So here is how we approach the market
- Marketing Campaigns for:

- New service launches (Market research, Content creation, Sales training, Customer education)
- Branding (Executive connect, PR & Media, Social media, Analyst relations, Events and Conferences)

Account Based Marketing for high potential accounts
- Mining (Service definitions, heat maps, cross-selling, webinars)
- Creating a superior Customer experience (Business reviews, visit management, account portals, CSAT surveys & actions)

Field Marketing to prospects:

- Lead generation (events & conferences, web & social promotion, RFx response, newsletters, outreach programs for demand generation)
- Customer experience (demonstration centers, workshops, creation of language variants)

**If y