Social Media Data Analyst

**What you will enjoy doing**:
We are looking for a (senior) Social Media Data Analyst to help us optimize our approach to social media and drive growth within our social channels. In this role you are reporting to the Team Leader Online Marketing & Social Media within the Global Marketing Team at our Corporate Headquarters in Hard, Austria. Your main task is to establish tracking of social media data such that we are measuring both key performance indicators and performance indicators on a monthly and quarterly basis with an eye towards engagement and audience growth.

**Creates and delivers ongoing reporting and insights on social media performance**:

- Establish a set of measures for our unified social media strategy and individual channels (Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, TikTok) that are linked to our business goals to strengthen the ALPLA brand, better inform our customers, drive growth, increase loyalty and engagement for our products and services
- Provide insights on the user behavior of our audiences as they engage with us on social media and on data from our social media tool that can help to monitor crises and measure our responses
- Measure the performance on content and turn data into actionable insights that will help to improve the performance of our social media channels and campaigns

**Campaign management**:

- Defining quarterly campaign plan and budget allocation
- Receive, process and coordinate campaign requests from other departments (e.g. Sales, HR) and regions
- Prepare campaign briefings and content (creatives, text, images)
- Setting up paid campaigns on our social media channels

**What makes you great**:

- Completed university studies in the field of communication sciences, economics or comparable education
- You have already been able to successfully apply, expand and develop your expertise in a comparable position
- You are able to explain and visualise complex data and issues in an easily understandable way and enjoy communicating with colleagues from your own and other teams
- You have a heart for numbers - and for green issues. For you, data are not just meaningless columns of numbers, but an important basis for all business decisions
- Your way of working is characterised by a high degree of independence and commitment, and you maintain an overview even when dealing with several parallel topics
- Excellent written and spoken German and English - any other language is an advantage

**What you can expect working with us**:

- You can develop personally with us and can expect interesting assignments and creative opportunities
- You can expect a secure future with us - as a manufacturing company, we are globally on a growth path
- We reward good achievements and foster your potential with the diverse further training offered by the ALPLA Academy
- Choose work hours that suit you within the flexible working time system
- We promote climate-friendly mobility with everything from a year-long season ticket for local public transport to purchasing an e-bike