Category Manager

Vor 4 Tagen

Wien, Österreich Dyson Vollzeit

About us

Dyson is a global technology company founded in 1993 with a unique philosophy - to solve problems that others ignore. The company is known for surprising new inventions that defy convention.

From the world's first bagless vacuum cleaner, to air purifiers/fans without rotor blades, to our hair styling products that enable professional styling at home just like at the hairdresser: We continue to develop relentlessly - our products inspire every technology fan and make household and co. an experience

Our culture is unique; The mindset is geared to constant change and Dyson’s pace brings constant challenge.Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up.

About the role

As the Category Manager for Environmental Care (air purifiers/fans) you will be responsible for all aspects of bringing exciting new products to market - through our marketing and communications strategy; increasing brand awareness, driving brand advocacy and generating ROI. You will ensure that channel strategies and launches support the vision to accelerate the growth of the category in the local market. This role needs to ensure the business delivers against the long-term brand vision, whilst deliver on the short-term commercials, you won’t be afraid to challenge others and trial new initiatives to transform the category and cement Dyson as experts in Environmental care.

Main accountabilities:

- Develop and execute clear and compelling marketing plans within the category, which will drive sales growth, share gains and positive brand attributes within the consumer market
- Analyse customer data and shopper insight to establish new opportunities within the market and drive category growth.
- Define consumer targets, develop propositions and initiatives to drive business performance against these audiences.
- Conduct competitor and market data analysis, including Go To Market competitor strategies, analysis of product performance claims and media strategies to develop counter strategies.
- Develop a deep understanding of the competitor landscape. Own and monitor competitor activity with reporting cadence of marketing activities and product ranges.
- Collaborate with internal and external partners to execute go-to-market plans including product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc.
- Work effectively with the Global team to ensure that there is alignment on strategic initiatives.
- Support delivery against P&L goals and objectives, owning the category budget and P&L

In collaboration with the Sales function, maximize the sales and profitability of existing products.
- Develop a strong understanding of the market’s customer opportunity
- Analyse in-life product and campaign performance with implications for growth strategies.
- Continuously review and reset tactics as required
- Explore new business opportunities such as channel strategies and new partner listings
- Proactively participate in Joint Business Planning to agree retail plans and communication with involvement in planning, sell-ins and marketing initiatives

About you
- 3+ years products or brand marketing experience; preferably with consumer brand, appliances or technologies.
- High level of communication & presentation skills both verbal and written (in English & German) - comfortable to communicate at all levels within the organization
- Problem Solving; must be able to critically analyses problems and present viable solutions, driven to continuous improvement
- Entrepreneurial spirit; able to deal with ambiguity and willing to take risks as needed, strong analytical skills.
- Collaborate and be a team player, have excellent relationships with a network of individuals
- Traditional and Digital media experience
- Capable of managing complex and multiple projects
- Enthusiastic, quick learner, with strong commercial awareness and eager to work in a fast-paced environment
- Self-starter with lots of initiative, good strategic capabilities, creativity
- Organized and process driven, great attention to details

**Benefits**:

- ‘Wiener Linien’ Annual Traveling ticket or company car
- Bike Leasing
- Company Bonus Scheme OR Performance related bonus
- Agile working
- EAP (Employee Assistant Programme)
- Relaxed dress-code
- Discount on Dyson machines and corporate benefits
- free coffee and snacks

Based on your individual professional skills and know-how and previous experience, we are willing to negotiate and offer an attractive remuneration package above the minimum salary, starting with a minimum annual gross salary of € 54.000.

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