Brand Manager

vor 1 Monat

Wien, Österreich AstraZeneca Vollzeit

**Brand Manager Oncology -**
**Gastrointestinal Tumors (GI)**
- Do you have expertise in, and passion for Brand Management and Oncology_?
- Then AstraZeneca might be the one for you_
- AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies._

Here you’ll have the opportunity to make a meaningful difference to patients’ lives. With science at its heart, this is the place where breakthroughs born in the lab become transformative medicines - for the world’s most complex diseases. Answer unmet medical needs by pioneering the next wave of science, focusing on outcomes and crafting the patient ecosystem.

**Business Area**

Join a place that’s working to fundamentally change the way cancer is treated. Evolving to an outcomes-based model - we go beyond

treatment to shape the cancer care environment and transform the whole patient experience. We work holistically, from early diagnosis

to survivorship, ensuring no patient is left behind. Each of us believes that by delivering earlier stage interventions with curative possibilities

and championing the development of precision combinations, we can transform the lives of patients living with cancer across the world.

**What you’ll do**

As Brand Manager Oncology you will drive the commercialisation of assigned brands in Austria by developing and implementing the marketing strategy and operational marketing mix and tactics in order to achieve the brand ambition by delivering budgeted or above sales growth. In this role you will be strongly involved in launch of the now products based on growth of our oncology portfolio.

**Other responsibilities will include**:

- Advocate for and drive the brand amongst office and field colleagues as well as external customers to ensure the Brand Plan delivers crucial short term growth and long term brand success.
- Align the global strategic brand plans with local customer & market insights in order to develop tailored and successful local brand strategy, brand messages and tactical plans.
- Maximise the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
- Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (market research reports and promotional analysis, customer insights, field insights ) with quantitative feedback available through various data sources and reports.
- Be the product, competitor and market expert of assigned brand.
- Pro-actively adapts the Brand Plan in function of the continuously changing environment to maximise brand potential.
- Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages and marketing actions and how field input was used in material development.
- Responsible for budget of assigned brand(s).

**Essential for the role**
- Degree in Scientific Field or related
- Languages: Fluent German and Advanced English
- Experience managing complex projects
- Proven brand management experience
- Experience in launching new pharma products on a market
- Experience in specialty care/hospital products

**Desirable for the role**
- Previous oncology experience
- Experience in Insight/Market Research & brand forecasting
- Sales experience

**Why AstraZeneca?**
- At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare._

**So, what’s next?**
- Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you._

**Where can I find out more?**

Our Social Media, Follow AstraZeneca on LinkedIn

Follow AstraZeneca on Facebook

Follow AstraZeneca on Instagram

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