Consumer Engagement Manager, Austria

vor 2 Wochen

Wien, Österreich Campari Group Vollzeit

Date: Mar 14, 2023- Location: Wien, Vienna, AT- Additional Location:
- Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Campari Austria GmbHCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**_ The Company_**

Campari Austria GmbH is the local subsidiary of Campari Group, a leading global player in the luxury spirits industry, with a portfolio of over 50 premium and super premium brands including such iconic brands as Aperol, Campari, Averna, Grand Marnier, Appleton Estate, Wild Turkey, Russell’s Reserve. Through brand building, innovation, development and acquisitions, Campari Group continues to create a story with consumers by building value in our brands and categories. At Campari Group it starts by setting the bar high and developing brands through the inspiration and creativity of our people. Not only do our brands create a captivating, unique experience but so do the people behind the brands. This is a company where leaders are created, and our people and brands are our passion.

**_General Description of the Role_**

Campari Group is looking for a Consumer Engagement Manager to join the Austrian & Central EU team.

The purpose of this role is to get closer to consumers through data driven consumer focus marketing initiatives at scale. As part of Campari Groups digital transformation, we need to strengthen our social, digital and media presence across the region ensuring this is fully integrated into the wider marketing plans to deliver best in class consumer experience through 360 omni-channel plans. As part of a company’s wide digital transformation project this role is integral to transforming how we work with our distributors enabling us to get closer to the consumer, building more insight and understanding and deliver better consumer experience, across both Domestic (Austria) and Export Markets (Czech Republic, Slovakia & Hungary).

**_Key Responsibilities_**
- Insight & Trends
- Responsible for supporting the brand team with gaining insights using digital tools such as Sprinklr, Google Trends, Google Analytics and other.
- Responsible for taking the lead across markets with regards to seeking out new digital trends, and techniques that might be of benefit to our business and brands, and sharing learnings and recommendations with the broader business.
- Planning & Activation
- Owned:

- Responsible for: local strategy for global brand websites and SEO opportunities, E-CRM, Digital Asset Management Tool & Data Data/Analytics Management.
- Consult for: Exeriential, On trade trial activity content creation and adaption, especially to integrate with paid and owned plans
- Paid
- Responsible for all paid media activities, campaign asset development & adaptation for local brand campaigns and always on strategies (Global Marketing Team & agencies)
- Consult for: Non-digital campaign asset creation developed by both domestic market and distirbutor (focus brands), e-comm and media spend in relationship with countries, agencies and local distributors.
- Earned
- Consult for: PR and Influencer activity especially to integrate with paid and owned plans across markets
- Evaluation
- Responsible for selecting the optinal KPIs to measure our digital activity that align with our business and brand objectives, and for the thorough evalution of own activities. Also responsible for making recommendations for how we can further drive the effectiveness of all of our digital activity. This is a big area of focus for our business.
- Identifying and share best practices across markets and regions to continously educate the team and local distributors on what’s working and any new news
- Financial Management
- Responsible for managing the relevant A&P budgets as per the above activities.
- Collaboration/Relationships
- Responsible for sharing best practice with both Group functions and with other markets.
- People Management: Responsible for the development and growth of one direct report such as Junior Digital Engagement Specialist Austria

**_Key Relationships_**

Internal Relationships:

- Local Marketing, Customer & Channel Marketing, Sales, Finance, IT, Export teams
- Regional Team (Digital, Media)
- Global Strategic Marketing team (Digital, Media and Brand Management)
- Global Capabilities team
- Global IT team
- Legal team
- Global Media team

External Relationships:

- Distribu

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