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Content Writer
vor 2 Monaten
This is a Content Writer & Marketer | B2B SaaS | Sydney role with one of the leading companies in AU right now 🔥 -- Displayr -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Displayr 🧐🧐
**About the Role** Reporting to the Head of Growth, and working** on a hybrid basis**, you will help establish Displayr as the most trusted voice and expert in data analysis and reporting (focusing on market research) by producing high-quality, easily discoverable content. This role is pivotal in communicating the value of Displayr’s solutions, driving website traffic and user engagement, and supporting the company's overall growth and success. Duties include but are not limited to: - Collaborate with the Growth team to develop comprehensive content strategies aligned with business objectives, target audience preferences, and market trends. - Produce high-quality, engaging content for various channels, including websites, blogs, social media, email campaigns, whitepapers, case studies, and more. Ensure all content is consistent in style, tone, and messaging. - Craft compelling copy for marketing materials, including ad copies, landing pages, product descriptions, and promotional materials—Optimize content for SEO to enhance search engine visibility and drive organic traffic. - Collaborate with internal subject matter experts to develop thought leadership content that addresses industry trends and challenges. - Implement strategies to maximize the reach and impact of content across various channels, including social media platforms, industry forums, partner websites, and email newsletters. Leverage marketing automation tools to schedule and distribute content effectively. - Monitor and analyze the performance of content marketing initiatives using relevant metrics and KPIs. Based on data insights and market feedback, identify opportunities for optimization and improvement. - Work closely with cross-functional teams, including product management, sales, and customer success, to gather insights, align messaging, and support integrated marketing campaigns. **About You** - Bachelor Communication/Journalism/Arts/Business/Film making/Creative Arts (Desirable) - 2 + years experience in content marketing, copywriting, or a similar role, ideally in the SaaS industry or B2B. - Proven experience in content marketing with with strong hands-on expertise in SEO, using tools like Yoast, GA4, and WordPress. - Ability to write compelling content focused on product marketing, translating features into clear benefits for B2B audiences. - Skilled in optimizing content to drive conversions and increase sales, with a track record of measurable results - Exceptional writing and editing skills, with a keen eye for detail and a strong command of grammar and punctuation. - Demonstrated ability to develop creative and innovative content ideas that resonate with target audiences. - Understanding of SEO principles. - Strong analytical skills with the ability to interpret basic data insights. - Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. - Team player with excellent communication skills and the ability to collaborate effectively across teams. - A proactive and self-motivated attitude, with a willingness to adapt to changing priorities and embrace continuous learning. **Why Displayr?** - At Displayr you are not just a cog in a large engine. You’ll be able to see the decisions you make have a tangible impact. - If you want to work on big thorny problems that will build upon, test, and show off your exceptional technical skills, then you’ll thrive at Displayr. - Displayr is entirely bootstrapped and continues to grow safely. - Displayr has a high-trust environment, where you’ll be given a serious degree of autonomy and flexibility. - We prefer evidence over intuition, experience, and “best practice”. - We work hard to make the best idea win, not the idea of the most experienced person. - International company with offices in Sydney, Chicago, and London. **Benefits** - Competitive base salary. - Share options in the business (join a fast-growing company in its early stages). - 14 weeks of paid parental leave. - Relaxed, supportive workplace and culture. - Flexible working hours. - Hybrid role. - Training allowance to help you grow your skills. - Head office by the water in Pyrmont, Sydney, with access to a pool and tennis court. - You can read more about us and our benefits on our **[Work180](https://work180.com/en-au/for-women/employer/displayr)** page.
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