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Performance Marketing Executive
vor 2 Monaten
This is a Performance Marketing Executive role with one of the leading companies in AU right now 🔥 -- Big Red Group -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Big Red Group 🧐🧐
We are looking for a talented & motivated marketing search executive to join our dynamic Performance Marketing team. The search executive will play a key role in managing both paid search (SEM) and organic search (SEO) strategies across our websites, RedBalloon.com.au and Adrenaline.com.au. This position requires a detail-oriented individual with a passion for search marketing and a strong desire to drive performance and results. Join us in our Gold Coast office, creating unforgettable experiences for our customers and shaping the future of experience gifting in Australia If you're looking to develop your career in search marketing and make a meaningful impact, we'd love to hear from you **Key Responsibilities include:** - Assisting in the development and implementation of paid search (SEM) strategies to drive traffic, conversions, and revenue across RedBalloon.com.au and Adrenaline.com.au. - Supporting the management of paid search campaigns on platforms such as Google Ads, Bing Ads, and other relevant channels, ensuring campaigns are optimised for performance and ROAS. - Conducting keyword research, ad copy testing, and audience targeting to identify opportunities for campaign improvement and expansion. - Monitoring and analyse paid search performance metrics, providing regular reporting and insights to the Senior Performance Manager and key stakeholders. - Collaborating with internal teams, including brand, supply, social and merchandising, to align paid search initiatives with overall business objectives and marketing campaigns. - Assisting in implementing link building strategies and outreach initiatives to improve domain authority and backlink profile. Seek support from Senior Performance Manager and collaborate with SEO agency and/or affiliate team. - Supporting the monitoring and analysis of organic search performance using tools such as SEMRush, Google Search Console, and other third-party SEO platforms. - Assisting in providing strategic recommendations and guidance to internal teams on SEO best practices and opportunities for improvement. Ideally you will have: - Bachelor's degree in Marketing, Business, or a related field. Relevant coursework or certifications in digital marketing or SEO is a plus. - Previous experience or internship in paid search (SEM) and/or organic search (SEO) management is preferred. - Analytical mindset with the ability to interpret data, analyse trends, and draw actionable insights. - Strong communication skills with the ability to work effectively in a collaborative team environment. - Detail-oriented with a focus on accuracy, organisation, and efficiency. - Ability to learn quickly and adapt to changing priorities and requirements. - Passion for digital marketing and eagerness to grow and develop in the field of search marketing
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