Brand Marketing Manager

vor 1 Woche

Sydney, Österreich Montu Vollzeit

This is a Brand Marketing Manager role with one of the leading companies in AU right now 🔥 -- Montu -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.

More About the Role at Montu 🧐🧐

## **Job Description** Reporting into the Head of Marketing - Leafio, the Brand Marketing Manager plays a pivotal role in creating and executing the brand strategy for our Leafio channel. With a background in pharmaceutical marketing, the Brand Marketing Manager is responsible for planning and delivery of marketing initiatives with a direct impact on growth. The role requires someone with exceptional project management skills who can manage multiple projects simultaneously and deliver in a fast-paced dynamic work environment. Key areas of responsibility include acquisition and retention campaigns, clinical education, brand development, product launches, event management and consistently measuring impact. **Responsibilities:** **Brand Strategy & Development:** - Develop and implement strategic brand plans that positions Leafio as a best-in-class, trusted leader in pharmaceutical wholesaling. Aligning with business goals and enhancing market position.  - Conduct market research to understand customer needs, competitive landscape, and industry trends. Use insights to inform brand strategies and marketing initiatives. - Develop, maintain and enforce brand guidelines to preserve brand integrity. - Ensure brand consistency across all marketing touchpoints and channels.  - Identify growth opportunities for Leafio. - Crafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in-market. - Work closely with category, commercial, sales, and creative teams to integrate brand messaging into all aspects of Leafio marketing and communications. - Responsible for communicating our brand's unique value proposition, acting as the brand champion, overseeing its successful application both within and outside the organisation.  **Campaign Management:** - End-to-end execution of multi-channel marketing campaigns including digital, print, webinar, podcast and events, targeting a pharmacy audience.   - Brief external agencies where required.   **Project Management:** - Coordinate and collaborate with internal teams to ensure seamless project execution. - Adhere to project timelines, resources, and budgets to ensure on-time and on-budget delivery. - Escalate any potential roadblocks or challenges throughout the project lifecycle. - Manage project stakeholders, ensuring they are well informed of project status and updates.  **Marketing Collateral Creation:** - Work with creative and content teams to develop marketing materials including eDMs, brochures, flyers, banners, presentations, digital assets, merchandise, and conference tradeshow booths. - Ensure brand consistency is maintained across all communications and collateral across the Leafio channel. **Content Creation:** - Spearhead thought leadership initiatives, collaborating with internal & external experts to create compelling content that showcases Leafio’s expertise.  - Work with internal training team & SAGED platform to optimise content targeted at Pharmacies and drive value to Leafio’s offering.  - Develop and maintain all pharmacy marketing and educational tools and documents. - Brief content writers and ensure content delivered is aligned to brand tone of voice and resonates with the audience. **Product Strategy:** - Work with the Category team to understand their supplier strategy/ other product brands and align on activities to meet their KPI’s and overall business goals. - Ensure supplier product assets meet Leafio branded guidelines. - Increase margin share of Montu products across our customers by implementing activities that drive awareness, education and sales. **Event Management:** - Identify event opportunities and project manage events with the Marketing Coordinator. - Provide brand support for all events. - Measure success of brand/product related events**.** **Reporting & Regulations:** - Analyse campaign performance metrics and use data-driven insights to optimise brand strategy and drive continuous improvement. - Adhere to TGA regulations regarding the responsible marketing of medicines. **Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs):** - Deliver on individual and set departmental OKR and KPI’s as determined from time to time. ## **Qualifications** You love the opportunity to innovate, have impact and take the urgency and ambiguity in your stride that often come with working for a company on a mission to drive change, and to scale, at a pace.  **In addition to these foundations, you will have:** - Bachelor's degree in Brand Management, Marketing, Business** **Administration, or a related field.   - Demonstrated experience as a Marketing/Brand Manager, in the healthcare marketing industry. Pharmacy marketing ideal. - Proven experience developing marketing plans that generate growth. - Experience developing and executing successful strategies and campaigns. - Exceptional project management experience with the ability to manage multiple projects simultaneously and deliver in a fast-paced dynamic work environment. - Experience developing marketing campaigns to a clinical audience with proven success. - Demonstrable ongoing professional development in the field of brand management including strong understanding of branding and marketing principles. - Strong understanding of a clinical audience to ensure campaigns effectively target and engage the intended audience. - Exceptional verbal, written and interpersonal communication skills including evidence of building networks and collaborative working arrangements with diverse stakeholder groups. - Demonstrated ability to work with cross-functional teams and meet deadlines. - Established analytical and problem-solving skills including proven ability to analyse and understand complex information, business processes and concepts.

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