Content Strategist
vor 1 Monat
This is a Content Strategist role with one of the leading companies in AU right now 🔥 -- TMGM -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at TMGM 🧐🧐
## **Description** ### **About the job** We are seeking a creative and digitally savvy individual to join our team as a Digital Marketing and Content Strategist. In this brand new role, you will utilize content provided by our creative team — including images, videos, and photos — to curate informative, professional and trustworthy content to educate new Forex traders globally. ### **Key Responsibilities** **Content Strategy Development:** - Develop and implement a comprehensive content strategy aligned with the company's goals and objectives. - Identify target audience segments and tailor content to meet their needs and preferences. - Stay updated on industry trends and competitor strategies to ensure our content remains relevant and competitive. **Content Creation and Management:** - Oversee the creation, editing, and publication of high-quality content, including articles, blog posts, whitepapers, eBooks, webinars, videos, and social media posts. - Ensure all content is accurate, engaging, and compliant with industry regulations. - Develop and maintain a content calendar to ensure consistent and timely delivery of content. **Team Leadership:** - Lead and mentor a team of content creators, including writers, editors, and multimedia specialists. - Provide guidance and feedback to ensure the team produces high-quality content. - Foster a collaborative and creative work environment. **SEO and Analytics:** - Alongside the SEO Manager, implement SEO best practices to improve content visibility and search engine rankings across our website, socials and app. - Monitor and analyze content performance using analytics tools, and adjust strategies based on insights. - Prepare regular reports on content performance and present findings to senior management. **Collaboration:** - Work closely with the marketing, product, and sales teams to align content efforts with overall marketing and business strategies. - Collaborate with external partners, influencers, and industry experts to enhance content reach and credibility. **Brand Voice and Compliance:** - Ensure all content aligns with the company's brand voice and messaging guidelines. - Ensure all content complies with relevant legal and regulatory requirements within the forex industry. ## **Requirements** - Bachelor’s degree in Marketing, Communications, Journalism, Finance, or a related field; Master’s degree preferred. - Minimum of 7-10 years of experience in content strategy, content creation, and digital marketing, with a significant focus on the forex or financial industry. - Proven experience leading a content team and managing content projects. - Strong understanding of the forex market, trading platforms, and financial regulations. - Excellent writing, editing, and proofreading skills. - Proficiency in SEO, content management systems (CMS), and analytics tools (e.g., Google Analytics, SEMrush). - Strong project management skills and the ability to manage multiple projects simultaneously. - Excellent communication and interpersonal skills. - Creative thinker with a strategic mindset. ## **Benefits** - Competitive salary commensurate with experience; - Opportunities for professional development and career advancement; - Collaborative and supportive work environment; - Flexibility in smart casual dress code; - Complimentary snacks and beverages available.
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