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![THE ICONIC](https://media.trabajo.org/img/noimg.jpg)
SEO Copywriter Specialist
vor 2 Wochen
This is a SEO Copywriter Specialist role with one of the leading companies in AU right now 🔥 -- THE ICONIC -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at THE ICONIC 🧐🧐
At THE ICONIC, we’re on the hunt for a talented SEO Copywriting Specialist to join our dynamic team. You will play a key role in creating high-quality, SEO-optimized content that drives organic traffic, boosts search engine rankings, and enhances user engagement. Your day-to-day responsibilities:
- Produce clean, keyword-optimized SEO content for brand, category, and bespoke landing pages across THE ICONIC’s catalogue.
- Edit and upload content into THE ICONIC’s CMS, ensuring accurate population of metadata and hyperlinking as required.
- Implement market-leading SEO techniques, optimizing meta titles, descriptions, headers, and internal linking.
- Collaborate closely with internal stakeholders to enhance the quality and consistency of our SEO content.
- Track and analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, making data-driven decisions to improve SEO outcomes.
- Conduct regular site and content audits to identify legacy content that can be improved or updated, making recommendations as needed.
- Analyze competitor content and SEO strategies, identifying opportunities and market gaps to enhance our competitive edge.
- Partner with UX, product, and content marketing teams to ensure all content is optimized for both search engines and users.
- Keep all SEO content guidelines up-to-date and accurate.
- Manage the end-to-end SEO workflow, working closely with external agencies to action SEO tasks.
About You / Skills Required:
- SEO Expertise: You have an intimate understanding of SEO and Google best practices, particularly across all devices, with an app-first approach being ideal.
- Fashion eCommerce Knowledge: You possess a strong and comprehensive understanding of fashion eCommerce, along with a deep familiarity with THE ICONIC’s brand identity.
- Proven SEO Copywriting Experience: Your experience in crafting copy specifically for SEO purposes is extensive, and you understand how to optimize content to drive organic traffic.
- Communication Skills: Your written and verbal communication skills are exceptional, allowing you to clearly articulate ideas and produce engaging, high-quality content.
- Brand TOV Interpretation: You have a keen understanding of the importance of brand tone of voice (TOV) and know how to seamlessly interpret it into content that drives engagement and tells a compelling story.
- Ability to Thrive Under Pressure: You excel in fast-paced environments, maintaining composure and delivering high-quality work, even under pressure.
- Team Player & Self-Starter: You can work autonomously while also thriving as part of a team, demonstrating initiative and collaboration to meet shared goals.
🚨🚨 If you don’t think you're a perfect fit, you should still sign up to Hatch and create a profile, we'll match you to other roles that suit your profile.
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