Regional Marketing Manager, SMB Marketing
Vor 4 Tagen
This is a Regional Marketing Manager, SMB Marketing role with one of the leading companies in AU right now 🔥 -- TikTok -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at TikTok 🧐🧐
**Responsibilities** About Us TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. About the Team TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. We are looking for a passionate, dedicated and experienced marketer to join our SMB Marketing team as the Australia&New Zealand Regional Marketing Manager. Our team is the first to meet, inspire and engage prospecting SMBs. We are at the start of the sales funnel and responsible for generating and nurturing new high value SMB prospects through strategic partnerships with external partners and activation of the leads through diverse marketing initiatives, lead nurturing programs, and collaboration with diverse internal/external stakeholders. Our ultimate goal as a team is to empower new businesses and agencies to successfully start TikTok advertising and grow their business through TikTok's diverse advertising products. The Regional Marketing Manager will deliver on the SMB growth objectives through full funnel marketing initiatives, with key priorities on lead generation and activation. As the Regional Marketing Manager, you strategise, build, successfully execute and continuously iterate on the regional and Australia&New Zealand go-to-market strategies. This is a role that will require a balance of creative, strategic and ambitious thinking with strong attention to detail, obsession with clients and data, hands-on attitude and ability to pivot the business efficiently. Responsibilities \- Work with Marketing leadership to achieve the business goal for quality lead generation, driving new cash activated accounts through scalable marketing initiatives, programs and collaboration with internal and external stakeholders. \- Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional partners incl. Marketing, Product, Sales Ops, Strategy, Programs and Vendor, to drive demand for TikTok for Business advertising solutions. \- Develop compelling program narratives and sales materials to equip sales teams, supporting seasonal and always-on campaigns, for a variety of audiences (advertisers, agencies, end users). \- Leverage insights to inform content needs and own communication of content strategies and timelines to cross functional partners and stakeholders. \- Develop and execute marketing strategies across owned digital platforms. \- Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled across all regions. \- Oversee the execution of campaign and content strategy through the management of third party vendors / agencies. **Qualifications** Job Requirements Minimum Qualifications \- Minimum 4 years of experience in a strategy or marketing role. \- Written and oral fluency in English with the ability to articulate abstract creative concepts. \- Understanding and strong interest in the Small & Medium Businesses industry. \- Experience within B2B marketing, top tier creative or media agency, brand marketing or strategy role within a technology company. \- Have a strong business understanding of Australia, New Zealand and APAC markets. \- Experience designing and executing content strategies and analyzing content strategy performance. \- Ability to identify opportunities, develop project scope and independently lead ideation and execution. \- Have a strong business understanding of the advertising industry in Australia&New Zealand, and ideally of other APAC markets. Preferred Qualifications \- Fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change. \- Strong data and analytical skills (measurement, ROI, forecasting). \- Experience of public speaking in business conferences / events. \- Have a commercial mindset with a history of delivering against stretched performance goals. \- Excellent interpersonal skills: ability to build, manage and influence agencies/ virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels. \- Agility and ensuring timelines are met in activation of campaigns, with strong project management skills. \- Strong knowledge of media sales and marketing processes, with an understanding of TikTok for Business advertising solutions is a plus.
🚨🚨 If you don’t think you're a perfect fit, you should still sign up to Hatch and create a profile, we'll match you to other roles that suit your profile.
Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like TikTok.
✅ Applying here is the first step in the hiring process for this role at TikTok.
We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.
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