Audience & Personalisation Manager
vor 1 Monat
This is a Audience & Personalisation Manager role with one of the leading companies in AU right now 🔥 -- Myob -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.
More About the Role at Myob 🧐🧐
This role is ideal for a data-driven, highly technical and process-oriented marketer who thrives in a fast-paced environment and is passionate about managing a well organised, business critical audience platform. If you’re ready to make an impact, we invite you to apply for the role of Audience & Personalisation Manager. **How you’ll make an impact ** **- Customer data platform management:** Oversee the management and optimisation of customer data platforms, such as [customer.io](http://customer.io/), to ensure alignment with product and marketing goals. **- Customer segmentation & cohorting:** Manage customer segmentation and cohorting across a suite of products, ensuring that messaging is personalised and relevant to different customer groups. **- Campaign deployment monitoring:** Support deployment of below-the-line campaigns, monitor message deliverability, and ensure data integrity across all customer touchpoints. **- Cross-platform personalisation:** Drive the development and execution of personalised experiences across multiple platforms by leveraging customer data insights to continually refine and enhance campaigns. **- Performance tracking & KPIs:** Own and monitor key performance indicators (KPIs), including journey goal conversion rates, click-to-open rates (CTORs), and revenue per email (RPE), ensuring that campaigns meet or exceed targets. **What we’re looking for** \- Proven experience in managing customer data platforms such as [customer.io](http://customer.io/) and Salesforce. \- Demonstrated success in personalisation marketing, with experience optimising customer journeys and driving engagement through multi-channel campaigns (email, push, SMS, in-app, paid media, web). \- Highly analytical and data-driven, with a strong technical aptitude and the ability to derive actionable insights from customer data. \- Strong understanding of email health metrics, including deliverability, bounce rates, and inbox placement. \- Process-oriented with excellent project management skills and a strong preference for clear, concise documentation. \- Strong communication and collaboration skills, with the ability to work cross-functionally and drive initiatives in partnership with product, data, and marketing teams.
🚨🚨 If you don’t think you're a perfect fit, you should still sign up to Hatch and create a profile, we'll match you to other roles that suit your profile.
Hatch exists to level the playing field for people as they discover a career that’s right for them. We model this in our hiring process for our partners like Myob.
✅ Applying here is the first step in the hiring process for this role at Myob.
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