Marketing Strategy Specialist

vor 3 Wochen

Wien, Wien, Österreich Dun & Bradstreet Austria GmbH Vollzeit

About Dun & Bradstreet Austria GmbH

We are a company that combines global data and local expertise to help clients make smarter decisions. With a team of diverse thinkers and problem solvers in 31 countries, we are constantly looking for new ways to turn data into value.

The Role

We are recruiting for a Marketing Strategy Specialist in our Vienna office. This role is responsible for creating and executing a marketing strategy and plan in Austria that aligns with commercial objectives in the region. The Marketing Strategy Specialist will work closely with commercial directors, GTM leads, and European Marketing team members to achieve defined SMART objectives and growth numbers for Austria and business units in terms of leads, deals, revenue, and other key metrics.

Key Responsibilities

  • Accountability for overall marketing strategy and tactics to achieve defined SMART objectives and growth numbers for Austria and business units in terms of leads, deals, revenue, and other key metrics.
  • Work closely with Sales leaders and team to align on priorities and plan effective marketing activities, and partner with sales executives to recommend pipeline building activities.
  • Contribute to product value propositions together with the product and sales teams.
  • Be responsible for and collaborate on relevant integrated campaigns across DACH, including but not limited to a mixture of direct marketing, nurtures, webinars, digital inbound & outbound, events, tradeshows, PR, content, telemarketing, and social elements - deploying a test and learn approach for maximum effectiveness.
  • Partner with marketing teams to develop sales and related activities.
  • Work with Global teams to ensure local messaging and requirements are reflected in the value proposition, offering/segment messaging, and manage their delivery.
  • Report on territory pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment. Work closely with analytics team to track progress and ROI.
  • Collaborate with vendors and event partners locally.
  • Stay on top of emerging industry and marketing trends, adopting best practices and striving for continuous improvement.

Requirements

  • You should hold a Bachelor degree preferably in a marketing/business related discipline and have a minimum of 5 years of relevant experience (B2B & data industry preferred), with experience of building brand awareness and generating demand.
  • You should be passionate about marketing, and working in a data-driven way.
  • Experience building strong relationships and trust with sales is essential, and tracking and monitoring campaign performance.
  • Excellent negotiating skills and ability to interface effectively with all levels of management and functional disciplines.
  • We work in a high-performing environment. You have a “can do” attitude. We create high-quality work on quick timelines.
  • Excellent time management skills with the ability to prioritize and shift workload to meet deadlines.
  • The successful candidate will have a hands-on, collaborative working style with a proven track record of delivering impactful campaigns and events on the key pain points of our target groups.
  • Strong communication skills to reduce complex information to the essential.
  • Familiarity with Marketing Technologies such as Salesforce CRM, web analytics, ad servers, DMPs, etc.
  • Knowledge of marketing automation systems (Marketo preferred, Hubspot, etc.).
  • Fluency in German and English is required for this role.

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