Strategic Product Marketing Manager
vor 1 Monat
Wir suchen einen erfahrenen Marketing-Strategen, der unsere globale Positionierung im Defence-Bereich entwickelt und umsetzt. Als Marketing-Experte für militärische Sektoren werden Sie Vertriebsmaterialien erstellen, Marketingkampagnen planen und umsetzen und die Sichtbarkeit unseres Defence-Bereichs auf Social Media steigern.
Aufgaben- Entwicklung von Positionierungs- und Kommunikationsstrategien für das Defence Geschäft
- Verantwortung für den gesamten Marketing-Kommunikationsmix und dessen Inhalte
- Planung und Umsetzung von crossmedialen Marketingkampagnen
- Steuerung von Agenturen und externen Dienstleistern
- Steigerung der Sichtbarkeit und Relevanz des Defence Bereichs auf Social Media
- Abgeschlossenes Studium in BWL mit Schwerpunkt Marketing/Kommunikation oder vergleichbare Marketingausbildung
- Mindestens 3 Jahre Erfahrung im Produkt-/Content Marketing in einem internationalen B2B/B2G Umfeld
- Hohe Affinität zu technischen Lösungen und Produkten
- Ausgezeichnete Schreibfähigkeiten mit einem Auge zum Detail
- Verhandlungssichere Deutsch- und Englischkenntnisse in Wort und Schrift
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