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Product Marketing Engineer
vor 2 Monaten
About the Job
The Product Marketing Engineer position is open within the NFC Tags and Readers team, part of the Connected Security subgroup organization at STMicroelectronics.
In this organization, the Product Marketing team is responsible for defining, organizing, and implementing the strategy required for sales growth and market share increase for the ST25 NFC/RFID reader product family.
We are addressing various applications such as payment terminals, access control, smart home, IoT, industrial, etc., with our reader products.
Main Responsibilities
- Analyze customer and market needs (market intelligence) and define technical requirements for new products (marketing requirement document).
- Manage the reader product offering and position it versus competition.
- Participate in the reader product forecast with the demand planning team.
- Review and approve pricing proposals to maximize revenue, margin, and market share.
- Coordinate the product launch on the market (go-to-market strategy) and its associated ecosystem (HW, SW, kits, demos, documentation).
- Promote products during customer meetings, at trade shows, and on the web.
- Support customers and partners during promotion and design-in phases as well as ST sales, regional marketing, and FAE.
Requirements
- Master's degree in electrical engineering.
- 2-5 years of experience.
- Knowledge in contactless NFC/RFID and wireless technologies is preferred.
- Fluent English (position requires daily discussions with Asia, US, and Europe).
- Very good communication skills (clear message, ability to listen, ability to negotiate).
- Autonomous behavior (customer visits, webinar/seminar, public demonstration, trade show promotion).
- Willingness to travel frequently.
- Strong presentation skills in front of internal/external audiences (oral/written).
- Reactivity and flexibility (can work in interruption mode, in highly changing environments).
- Innovation and creativity with a problem-solving mindset.
- Team spirit and capacity to work with others in an international environment.
