Kenvue | Senior Category Manager
vor 22 Stunden
Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.
Job Description - Senior Category Manager (2407028554W)
Kenvue is currently recruiting for:
Senior Category Manager
This contract role is responsible for leading category strategy and execution in partnership with the Business Unit, driving growth and innovation across the ANZ region.
The role will also support brands such as Nicorette and another brand with a seasonal focus.
This position reports into the Category Strategy Manager and is based in Ultimo.
Who We Are
At Kenvue, we realize the extraordinary power of everyday care.
Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love.
Science is our passion; care is our talent.
Our global team is made up of 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers.
With expertise and empathy, being a Kenvuer means having the power to impact the lives of millions of people every day.
We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you
Join us in shaping our future – and yours.
What you will do
As a Senior Category Manager, you will lead category strategy and execution within the Business Unit, driving growth and innovation across the ANZ region.
You will develop strategic insights based on category trends, collaborate with cross-functional teams to create and implement growth plans, and oversee new product introductions.
Your role will involve analyzing category performance, managing category reviews, and ensuring effective communication with sales and marketing teams.
You'll play a crucial role in driving category excellence and supporting the overall business strategy.
Utilizes category trends & category growth drivers to develop strategic category insights to inform category growth initiatives.
Partners with CBI on shopper insight knowledge agenda – understanding shopper behavior, missions, and decision making.
Growth Planning: partner with Marketing to input into holistic growth plans & partner with key account teams and field leaders to translate growth plans into tailored account plans and a 12-month rolling activation calendar.
Innovation: Partner with Brand to prepare the GTM plans for NPI including preparing all sales briefs, NLFs, key sell-in decks, activation plans and is responsible for NPI trackers and lead action plans if required.
Communication: Identifies and feeds category shopper insights into integrated marketing briefs to deliver strong E2E campaigns.
Partners with the marketing team to brief key activation to instore excellence and sales teams.
Strategic Category Excellence
Category Analytics: Provides insight into category & competitor performance and drivers to inform decision making.
Work collaboratively with the Business Intelligence team and marketing on the development and execution of BU RGM program.
IBP: represent category in Internal Business Planning meetings, communicate category performance drivers in demand and define risks and opportunities.
Category management & execution: category strategy development including range, must stock list, planogram, pricing, promotional strategy and NPI NLF including cannibalization and incrementality assumptions by account.
Category Strategy Days and Review process: key contributor to the category review process including cross functional team brief, analysis to set range review objectives, builds category narrative and fact-based recommendations for three-way win.
Partners with Sales Strategy and Account teams in customer engagements by providing category growth and performance drivers; supports NAM in customer engagements; shares category insights across accounts, ensures compliance against promotional guidelines and partners to deliver identified growth initiatives.
Key Stakeholders
Internal: Pacific CD team & relevant BU functional partners.
What we are looking for
Required Qualifications
5 years of FMCG experience in category/sales/trade marketing.
Strong communication skills for internal and external stakeholder engagement.
Ability to work independently with high day-to-day autonomy and minimal supervision.
Desired Qualifications
Ability to think creatively and develop innovative solutions.
Knowledge of industry trends and competitor activities.
What's In It For You
Benefits include onsite parking, flexible working, health and wellness reimbursement, volunteering days and much more
Learning & development opportunities.
Great Place to Work Certified 2023.
Kenvue is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location Kenvue is an Affirmative Action and Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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