Digital Marketing Specialist
vor 1 Monat
DIGITAL & SEARCH MARKETING (MARKETING & COMMUNICATIONS)
Global Beauty Company - Looking for someone who wants to be part of the next chapter.
Offering incredible incentives so you'll be winning we win.
THE ROLE
We are currently seeking a talented and data-driven Digital Marketing Specialist/Marketing Manager to play a key role in growing our business through high-performance digital marketing strategies.
If you are passionate about paid advertising and website management/conversion, this role is for you.
ROLE OVERVIEW
Reporting to the Director, the role of the Digital Marketing Specialist is primarily focused on performance marketing, with a particular emphasis on paid advertising across Meta (Facebook, Instagram) and Google.
You will be responsible for creating, monitoring, and optimizing paid campaigns and website management (currently, Shopify).
Ensuring each department helping you achieve your goals are also delivering on time work.
This role requires a highly analytical and data-driven approach, ensuring that all digital marketing efforts are aligned with business goals and deliver a strong return on investment (ROI).
KEY RESPONSIBILITIES
Paid Advertising (Meta & Google)
Develop, implement and optimise paid advertising campaigns across Meta and Google Ads, focusing on audience segmentation, conversion tracking and advanced targeting like custom and lookalike audiences.
Manage budget allocation, conduct A/B testing of creative assets and copy and continuously monitor key performance metrics to ensure campaign effectiveness.
Provide regular reporting and actionable recommendations to stakeholders, enabling data-driven decisions for campaign adjustments and overall performance optimisation.
Performance Analytics & Reporting
Analyse data across all digital channels to identify trends, performance drivers and opportunities for improvement.
Provide regular performance reports and strategic recommendations to the Marketing Manager and CEO.
Use customer journey mapping and lead nurturing strategies to enhance conversion rates through the marketing funnel.
Email Marketing
Support the Communications Specialist in optimising email marketing campaigns to improve engagement and conversions.
Provide performance analysis and continuously improve email campaign strategies.
SKILLS AND EXPERIENCE
Bachelor's degree in Marketing or equivalent professional experience.
Proven experience in B2C digital marketing, with a strong focus on performance marketing.
Expertise in paid advertising across Meta and Google, with a track record of managing successful PPC campaigns.
Strong understanding of lead generation, customer journey mapping, and nurturing strategies.
Proficiency in Shopify website management, with the ability to create and maintain landing pages.
A data-driven mindset, able to analyse digital performance metrics and provide clear, actionable insights.
Strong communication skills to effectively collaborate with agency and internal stakeholders.
Experience with Klaviyo and marketing automation, including managing targeted email and SMS campaigns to boost customer engagement and conversions.
High level of experience with Google Analytics, Google Ads, Ads Manager, and other performance tracking platforms.
Must have a keen creative eye with the ability to suggest innovative and impactful adjustments to enhance the work of the creative team.
Passion for the industry and the One Playground brand is a must
WHAT IS IN IT FOR YOU
For the successful applicant, this role has the ability to be a career-defining opportunity to assist an already growing company through a period of rapid expansion.
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