Senior Marketing Coordinator
vor 10 Stunden
Varcon Group is a family-owned and operated 3rd generation Construction Development company, operating for 50 years.
Specialising in Custom Design and Construction of Family Homes, Multi-Unit Developments, Commercial Developments, Government, and Community Housing Projects Varcon has established itself as a leader in the industry.
A luxury custom home builder who is passionate about architecture, functionality, and the quality of materials for each project and client, they have built their reputation on their ability to deliver excellence in their products by developing a streamlined process that delivers world-class, sustainable homes and developments Victoria wide.
About the Role
We're seeking a dynamic Senior Marketing Coordinator for a 12-month part-time maternity leave contract, with the potential for ongoing opportunities.
Reporting directly to the Assistant Operations Manager, this role is pivotal in driving our growth initiatives and shaping our marketing and customer engagement strategies.
You'll work closely with the sales team to craft and execute innovative marketing plans that deliver measurable impact.
Your responsibilities will focus on enhancing brand visibility, generating leads, boosting sales, and deepening customer connections.
In addition, you'll lead a key initiative to establish a strong foothold for a new brand targeting the competitive mid-range and first-home buyer market.
Simultaneously, you'll play an integral role in strengthening our position as a market leader in high-end, custom luxury design and construction homes.
About You
An experienced and motivated Senior Marketing Coordinator with a proven track record in driving successful marketing campaigns.
While experience in property and residential construction is highly valued, we also welcome candidates from diverse industries who bring a fresh perspective.
You thrive on uncovering new opportunities, building strong relationships, and crafting strategies that deliver results.
Proactive, adaptable, and innovative, you're passionate about making a measurable impact and driving growth in competitive markets.
You will demonstrate:
Exceptional communication skills, with the ability to influence and express innovative ideas
A strategic mindset to direct the business into new markets and products
A team player with a can-do attitude and high level of initiative and drive
Proficient in Microsoft Office, experience and creative capabilities in graphic design and branding.
Responsibilities:
In this role, you will coordinate content creation, proofread materials, and implement marketing campaigns across various channels, including websites and social media, ensuring alignment with Varcon Group brand guidelines.
Collaborating with key external stakeholders, you will plan, execute, optimize, and report on marketing activities to enhance brand awareness and expand the online presence.
Regular engagement with key internal stakeholders will allow you to review progress, address challenges, and implement effective solutions.
Your responsibilities will also include managing the conception, development, and execution of marketing strategies, product concepts, and promotional programs to stimulate interest and boost sales.
Duties
Social Media Management – Collaborate with the Social Media Manager to develop and implement comprehensive social media strategies, including content planning and campaign execution across various platforms.
Arranging professional photography and videography of completed projects.
Arrange design of any new branding materials, including business cards, brochures etc as needed.
Arrange printing quotes and printing of any marketing material as needed.
Arrange material for site signage with Varcon branding and liaise with signage contractors (approval from marketing manager).
Arrange 3D renders of certain projects with Contracts Administrators.
Signage for Varcon vehicles as needed.
Project marketing on any new projects or initiatives within the group.
Managing and coordinating campaigns to generates leads with SEO management and google ad word campaigns.
Developing sales/marketing initiatives to drive new enquiries and leads.
Managing company profile for marketing purposes.
Managing copywriters for certain projects and award submissions as needed.
Managing Varcon client reviews.
Manage website updates as needed.
Required Skills
Tertiary Marketing or Communications qualifications.
Attention to details is essential, given the involvement of multiple sites and the need to manage multiple campaigns simultaneously.
Exceptional written, verbal, and interpersonal communications skills.
Ability to multitask and prioritise tasks to meet multiple agreed deadlines.
Drivers Licence
5 years plus experience
Next Steps
This is an exciting opportunity for a Senior Marketing Coordinator to join Varcon Group.
The recruitment process begins with Stage 1, where applicants are required to submit an updated CV and a cover letter.
All applications will be treated with strict confidentiality.
In Stage 2, shortlisted candidates will be notified via email or phone and provided with a brief.
They will then be invited to develop and submit a two-page marketing strategy detailing their approach to launching a new brand.
Our client is an equal-opportunity employer.
We encourage applications from candidates of all backgrounds and experiences.
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