Business Analyst
Vor 7 Tagen
Business Analyst - CustomerJob no: 997098Work type: Full-TimeLocation: Melbourne - CBD & InnerCategories: DigitalCountry Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.The Business Analyst - Customer plays a critical role in supporting Country Road Group's customer-focused initiatives by leading a stream for the loyalty program, managing platform integrations, and optimising customer journeys within the loyalty ecosystem. Reporting to the Product Owner - Customer, this role works closely with cross-functional teams, including IT, to ensure that loyalty, marketing automation, and Customer Data Platform (CDP) integrations are seamless and optimised to deliver personalised and engaging customer experiences.The Business Analyst focuses on leveraging data to inform decision-making, running A/B tests and experiments to improve customer engagement and loyalty outcomes, and ensuring seamless integration between systems like Antavo, Braze, and the Customer Data Platform (CDP). This role is pivotal in ensuring that customer journeys are both data-driven and optimised for business growth.Key AccountabilitiesWork with Head of eCommerce and Brand Leaders to design and execute the brand eCommerce strategy.Drive sales and optimise site performance by improving conversion rates, profitability, and customer experience through content management, merchandising, and ongoing site enhancements, working closely with the Digital Product and Brand teams.Realise trade, and drive growth, outcomes of mobile/app adoption.Collaborate with Buyers and Marketing to align digital merchandising, pricing, promotions, and content with launch plans and brand guidelines.Maximise trade and growth across brand and third-party websites by partnering with Digital Product teams, focusing on mobile, personalization, search, merchandising, and fit tools.Key CapabilitiesExtensive experience working as an eCommerce Manager in a retail organisation.Exemplary understanding and knowledge of ecommerce operations and retail trading (technical, functional, and strategic).A drive towards contributing towards retail excellence and digital growth.Deep understanding of product and promotional content management within a large and complex eCommerce website.Solid technical knowledge and experience across various web standards and knowledge of web accessibility, best-practice, and current front-end trends.Thorough understanding of web development & search engine optimisation (SEO) principles and practices at a code and content level.Ability to convert conceptual ideas into useful and functional designs; knowledge of user-centred design methodologies.Well-developed stakeholder relationship management and collaboration competencies across all levels of the organisation.Why work for CRG?The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery, and MIMCO. Here are some of the great things we offer:Generous employee discounts across our House of Brands.Seasonal clothing allowance.An additional day of leave for your birthday.An industry-leading Parental Leave Program.Flexible working arrangements to support work/life balance.Annual learning calendar to support the ongoing development of our team.Support community partnerships across our Corporate Social Responsibility Program.We are committed to operating ethically, sustainably, and responsibly.About CRGCountry Road Group is Australia's largest Lifestyle Brand House comprising of iconic brands including Country Road, POLITIX, Trenery, Witchery, and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible, and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group's evolution and support each brand to realise their full potential.Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.Advertised: 20 Nov 2024 AUS Eastern Daylight TimeApplications close: 18 Dec 2024 AUS Eastern Daylight TimeCountry Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.
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