Digital Marketing Specialist
vor 1 Monat
Digital Marketing Specialist About Us
People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day.
From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.
Our leading consumer brands like Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend improve the lives of people around the world.
Kimberly-Clark proudly leads the way in providing better care for a better world.
Led by Purpose.
Driven by You.
Due to an internal promotion, we now have a great opportunity for a Digital Marketing Specialist to join our consumer-focused Media & Digital Excellence team based in North Sydney.
Reporting to the Digital & Data Manager, you will work together to develop and execute Kimberly-Clark's Owned Digital strategy for ANZ including CRM, websites, and SEO.
Job Description
CRM
Lead CRM strategy development and execution for all Kimberly-Clark brands with a focus on the individual consumer journeys for each.
Work closely with brand managers to ensure strategy is aligned with overall brand strategy and goals.
Identify, plan, build, and manage personalized consumer CRM journeys across all Kimberly-Clark brands, covering a variety of channels.
Identify and develop new data capture opportunities to grow our 1st party databases and build deeper consumer profiles to enable stronger segmentation and personalization of communications.
Plan, manage, and deliver CRM marketing campaigns to support brand digital activity.
Work with brand and retailer teams to ensure CRM marketing materials and designs follow industry best practices.
Work closely with the legal team to ensure data security, data privacy, and regulatory compliance are maintained for all 1st party data applications.
Analyze and report on key success metrics for CRM activity and provide actionable insights to key stakeholders to help further develop CRM and marketing plans.
Websites/General Digital
Work with the rest of the digital team to ensure CRM strategies align with the overall digital vision for Kimberly-Clark and its brands.
Work with internal stakeholders to ensure a consistent best-in-class digital experience across all channels for our consumers online.
Analyze and report on key success metrics for owned platforms and provide actionable insights to key stakeholders.
Manage website content and feature updates.
Support project management of new website/re-platform projects with brand teams and DTS.
Continually upskill and build general digital and CRM capability with the broader marketing team.
Be a strong voice for digital marketing within the business and champion digital marketing strategies with key stakeholders across all business functions.
About You
Ideally, you will have 2+ years of experience in the digital marketing space, with a proven understanding of CRM tools.
Experience working with data and possess an analytical mindset.
Some experience in website CMS, Google Analytics, and SEO/SEM and CRO.
With strong attention to detail and project management skills, you have the ability to collaborate with multiple stakeholders cross-functionally.
You are also proactive and solutions-oriented.
You love what you do, especially when the work you do makes a difference.
At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results.
When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
What's On Offer
Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave, and much more.
To Be Considered
Click the Apply button and complete the online application process.
A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.
In the meantime, feel free to browse our website for additional information on our company, brands, and culture - Kimberly-Clark Corporation.
Kimberly-Clark is proudly accredited as an Employer of Choice for Gender Equality WGEA
Kimberly-Clark is proudly ranked by Forbes as 'World's Best Employer' for 2021, 2022, and 2023
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.
We actively seek to build a workforce that reflects the experiences of our consumers.
When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise.
We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification.
Statements are not intended to be construed as an exhaustive list of all duties, responsibilities, and skills required for this position.
This role is available for local candidates already authorized to work in the role's country only.
K-C will not provide relocation support for this role.
Primary Location North Sydney Office
Additional Locations Worker Type Employee
Worker Sub-Type Regular
Time Type Full time
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