Data Strategist

vor 2 Monaten

Sydney, Österreich Orchard Marketing Vollzeit

Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply.Data StrategistTechnology is literally changing the world around us and yes, some people tend to focus on why that change is bad – it makes us uncomfortable; it breaks our status quo, it feeds our uncertainty – but at Orchard we choose to see it differently. Technology can make lives better. It can make businesses better, brands better and experiences better. It can be the change we want to see in the world.Which is why we, at Orchard, rally around a single purpose: to invent better outcomes through creativity, data and technology. Those better outcomes can only exist in the context of people irrespective of if we label them users, customers, patients, clients or even staff.The OpportunityAs a Data Strategist, reporting to the Director of Data and Analytics, you will use your data analysis experience, business acumen and creativity to invent better and deliver effective brand experiences through analysis of big data and customer segmentation, actionable insight, and modelling and use of machine learning/AI. As a member of the Experience Strategy team, you will use a data-driven approach to sharpen decision-making and connect insights with business outcomes and desired goals.The traditional and the obvious doesn't cut it for our strategy team. We are an uncommon bunch made up of UXers, CX-ers, data planners, customer strategists and social planners. We relentlessly seek to uncover insights from culture, people, behaviour, the economy and product truths - combining this with our experience in digital to inform our strategies. We seek to answer true business problems through an evidence-based approach and happily work with data, UX and CX to ensure our solutions are fit for purpose. Data and evidence drive us. Delivering creativity is our end goal. Our simple philosophy (creating solutions that have an AFFECT to deliver outcomes that have an EFFECT) keeps us grounded to make sure all strategic direction is clear and actionable.What you can bringAnalytics reporting and insights: You will provide regular reporting and impactful insights that draw on more than just the data - you bring in the bigger picture and help the client answer the "so what" factor and create truly actionable insights that you can clearly communicate the reasoning behind and can be put into motion by our team or the clients you support.Analytics maintenance: You will maintain and build new connections where needed for existing dashboards and reports, maintaining the analytics update logs for clients also. Plus, contributing to our analytics service product innovation and documentation, including identifying or leveraging new technologies and techniques to increase efficiency and value of analytics.Customer segmentation: You will be instrumental in leading and delivering customer segmentation and advance analysis to identify opportunities to inform the clients' customer strategy.Effectiveness culture: Our brand experiences must move people (emotionally) but also move numbers and demonstrate effectiveness. Thus, this function will be responsible for ensuring all projects have clear KPIs, are benchmarked and demonstrate true effectiveness for our clients - increase SoV, leads, share of search, mention, goals completed or sales.Show a strong commitment to the Company's core values of Collaboration, Integrity & Curiosity.Embrace and respect the Company's community and environmental responsibilities.Exceptional communication skills.Proven ability of working within a team.Excellent attention to detail.More specifically:Demonstrated use of best-practice customer analytics approaches covering exploratory analysis, feature engineering and selection, and interpretation and deep analytics.Well versed in digital analytics platforms including Google and Adobe Analytics and a thorough understanding of the digital ecosystem.Experience with programming languages such as Python, SQL, R etc.Demonstrated commercial acumen and understanding of the business environment, and the challenges to be solved.A passion for delivering the best possible outcomes for our team and our client.A solutions mindset, able to think critically and able to consider and respond at pace.An ability to work effectively with a wide set of stakeholders with solid communication skills.Proactively identify patterns or trends in the business and anticipate potential problems; and work with wider teams to develop preventative measures.Leads and manages the data engineers to collaborate and devise performance measure frameworks and incorporate learnings into documentation and briefs.Work with data engineers to continuously innovate, automate existing manual processes and seek out new opportunities.Why Orchard?We offer an awesome, fun working environment full of culture and energy. We leave our egos at the door and past that door is a super cool office space filled with inspiring people and free crumpets.We pride ourselves on our work, as well as our focus on a healthy work/life balance. We're 100% committed to you, your career at Orchard and your continued professional and personal development. We offer a rich array of internal and external structured training and education courses as well as ongoing individual wellbeing support through our Employee Assistance Program.As an agency we fuse enthusiasm, creativity and technology to invent better outcomes for leading International and Australian brands such as Hyundai, Genesis, Tourism Tasmania, amaysim, Epson, GSK, Westpac Group, BI and Zoetis, to name a few.Invent Better are two little words that define our big approach. It's a belief that creativity and technology are the key to winning in today's digital age, and it's a formula that challenges us to engage with our clients in a way that always pushes us that little bit further every time.Applicants MUST have the right to work within Australia.
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