Marketing Manager
vor 3 Wochen
BruntWork | Full time: 35 paid hours per week or more
Work Timezone - Must be a City eg London Rhodes NSWWork Schedule Fixed ScheduleRemote JobIndustry OtherJob DescriptionThis is a remote position.
Schedule: Total hours: 40 hours per week or 8 hours per dayMonday - Friday9:00 AM - 6:00 PM Rhodes, NSW (or 7:00 AM - 4:00 PM Manila)With 1 hour unpaid break in betweenClient location or time zone: Rhodes, NSW, Australia - AEST
Company/client overview: The client is an IT service provider based in Sydney, Australia, specializing in cybersecurity.
They are ISO certified, indicating a high level of information security management.
The company primarily markets its services through LinkedIn, with some presence on YouTube, suggesting a B2B focus rather than direct-to-consumer sales.
Job Overview: As the Marketing Manager, you will play a strategic role in the company's success by developing and executing a winning marketing strategy that will support customer acquisition, retention, and cross/up selling within a growing modern Managed Service Provider (MSP)/Managed Security Service Provider (MSSP) environment.
This is a dynamic role requiring both strategic capability and a willingness to manage the day-to-day activities required.
Responsibilities: Develop a modernized Marketing strategy with customer journey thinking, help define the Company's value proposition and identify customer entry points with a focus on customer lifetime value.Development of key messaging, content strategy and calendar to support customer engagement and lead generation across all digital channels.Develop buyer personas and align collateral to customer pain points and desired outcomes.Develop a scalable and repeatable lead generation program leveraging digital channels.Landing pages content development and optimization, website management and social media activities including video.Develop and drive brand awareness: SEO/SEM – quality content, retargeting, LinkedIn advertising, AdWords.Manage PR activity and events.Conceptualizing campaigns, competition, or special offer landing pages.Develop, Manage and Optimize digital campaigns with post campaign reporting for a positive ROI.Review analytics to identify areas of opportunity and utilize conversion rate optimization tactics to maximize performance.Development of corporate communications, online resources, and marketing tools.Oversee the planning and execution of company events and incentives.Innovate and adapt marketing strategies to stay ahead of industry trends and drive continuous improvement in marketing initiatives.Establish and manage a marketing automation platform and other marketing tools.Develop marketing metrics and digital activity reporting.Collaborate with business executives, sales team and staff at all levels.Engage with customers, service providers and vendors.RequirementsPrevious experience in a similar role.
Ideally in IT/Cyber Security professional services.Digital Marketing within a B2B marketing environment, including experience in SEO/SEM, digital content management and campaign management.Experience with utilizing WordPress preferred.Outstanding Communication skills with professional corporate language.Excellent Time Management & Organisational Skills with the ability to autonomously implement and execute marketing plans.Excellent copywriting and editing skills - must have a sharp eye for editorial detail and passion for producing high quality, publishable content.Strong brand building capability both strategically and hands on in execution.Creativity, flair, initiative, energy and excellent enthusiasm.HMO Coverage for eligible locations (after 90 days). #J-18808-Ljbffr
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