Accor Hotels | Director Of Loyalty Operations
Vor 3 Tagen
Company Description
Accor is a world leader in the hotel industry, present in 110 countries, with more than 5,500 hotels and 10,000 restaurants and bars.
The group deploys an integrated hotel ecosystem that is among the most diversified in the sector, notably associating luxury and high-end brands, mid-range and economic offers, exclusive lifestyle concepts, venues for shows and entertainment, clubs, restaurants and bars, private residences, shared accommodation, concierge services and co-working spaces.
Accor thus has a portfolio of incomparable brands, led by more than 300,000 employees around the world.
More than 65 million members benefit from the group's complete loyalty program, ALL - Accor Live Limitless.
Job Description
You will play a pivotal role in shaping the Pacific Loyalty strategy, driving programme performance, and delivering exceptional member experiences.
Focus on growing loyalty programmes through member acquisition, retention initiatives, and fostering a strong in-hotel loyalty culture.
This role is responsible for:
Champion the ALL – Accor Live Limitless programme in the Pacific, localising and delivering its value proposition across hotels, guests, members, and the wider community.
Collaborate with MEA APAC teams to develop and execute Pacific marketing strategies, driving member acquisition, engagement, and retention.
Lead and support loyalty operations through strategic improvements, reporting, training, and communication of ALL programme performance, working with two direct reports to ensure delivery and member satisfaction.
Collaborate with regional and hotel teams to drive member recruitment, benefit compliance, programme updates, and effective use of loyalty tools such as HotelLink, LUKE, and ACDC.
Develop and implement innovative training tools, member experience audits, and engagement initiatives to foster a strong loyalty culture and enhance programme outcomes across the Pacific.
Represent loyalty at owner meetings, monitor market trends, and identify opportunities to enhance the value of ALL, Accor Plus, and Accor Vacation Club programmes.
Act as the loyalty systems expert, creating SOPs and processes to support benefit compliance, and collaborating with hotel operations and training teams to implement localised programme updates across the Pacific.
Develop and implement staff training, best practices, and consistent procedures, while communicating programme updates and delivering quarterly webinars on loyalty initiatives to hotel teams.
Oversee financial management by establishing procedures, managing budgets, coordinating suppliers, and ensuring all activities align with Accor's financial objectives.
Lead and inspire the team by embodying Accor's values, empowering high performers, fostering innovation, and actively coaching to create a cohesive, motivated work environment.
Drive recruitment, retention, and career development by identifying leadership talent and supporting team members' growth towards shared goals.
Qualifications
Bachelor's degree in Business or Hotel Management preferred Minimum 5 years' experience in hotels with exposure to loyalty programs Proven people management and leadership skills Strong influence and communication abilities Experience in loyalty and guest experience management Solid project management background Expertise in delivering training in customer experience Additional Information
Suitably experienced and qualified applicants who currently have full working rights in Australia will only be considered.
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