Marketing And Customer Acquisition Specialist
vor 2 Monaten
BruntWork | Part time: less than 35 paid hours per week
Marketing and Customer Acquisition SpecialistWork Timezone - Must be a City e.g., London, SydneyRemote JobIndustry: OtherJob DescriptionThis is a remote position.
Schedule: Part-time20 hours per week or 4 hours per dayMonday - FridayFlexible anytime between 8:00 AM - 6:00 PM Sydney Time | 5:00 AM - 3:00 PM MNLExperience Level: Mid to Senior-Level with experience in Digital Marketing, Content Creation, Branding, and User Acquisition.
About the role: The client is seeking a Marketing and Customer Acquisition Specialist to build and execute strategies that drive early adoption and brand awareness for their user base.
Key ResponsibilitiesBranding & Website Design Objective: Build a recognizable, trusted, and modern brand image for our start-up business.Actions: Lead the development and execution of brand identity, including the creation of logos, taglines, color schemes, and overall brand voice.Collaborate with web developers and designers to create a visually appealing, user-friendly website optimized for conversion and engagement.Ensure that SEO best practices are implemented from the start, targeting keywords relevant to our business model.Build a cohesive brand presence across all online platforms, including social media, email, and digital ads.Objective: Implement a data-driven digital marketing strategy to attract both tradies and suppliers.Actions: Develop and execute digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube.Set up and optimize PPC (Pay-Per-Click) advertising campaigns, ensuring a high ROI by targeting the right demographics (e.g., small businesses, contractors, suppliers).Use retargeting ads to engage users who have shown interest but haven't signed up yet, using email and social media to re-engage these prospects.Track and report on KPIs (conversion rates, website traffic, ad spend efficiency) to refine strategies continuously.Content Marketing & SEO Objective: Create engaging content that educates the target market, improves search engine ranking, and drives organic traffic.Actions: Develop a content strategy that includes blog posts, case studies, video tutorials, and infographics focused on solving common pain points for our potential clients.Implement SEO strategies to improve the platform's visibility on search engines, including on-page SEO, link-building campaigns, and content optimization.Lead the production of video content, such as explainer videos, that showcases how our start-up works for our user base.Collaborate with external writers, video producers, or designers as necessary to create high-quality, shareable content.Early User Acquisition Campaigns Objective: Drive early user sign-ups from potential users using innovative acquisition strategies.Actions: Launch a referral program to incentivize existing users to invite others to join the platform.Develop and implement an email marketing campaign targeting construction industry professionals, suppliers, and trade associations.Plan and execute local and regional campaigns (digital and physical) to introduce our start-up to key markets, focusing on high-concentration construction zones and trade communities.Work with industry influencers (e.g., trade experts on YouTube or Instagram) to promote the platform and generate buzz among the target audience.Attend trade shows, conferences, and networking events in the construction industry to build relationships and encourage adoption.Data Analysis and Optimization Objective: Use data and analytics to improve marketing efforts continually and maximize user acquisition.Actions: Use tools like Google Analytics, HubSpot, or Hotjar to track website performance and user behavior, refining the user journey to increase conversions.Implement A/B testing for marketing campaigns to identify the most effective messaging and creatives.Analyze data on user acquisition costs, customer lifetime value (CLV), and churn rates to optimize marketing spend and refine campaigns for better results.Work closely with the sales and product teams to ensure alignment on user feedback, campaign effectiveness, and platform updates.Growth Hacking and Experimentation Objective: Drive fast-paced growth through innovative and low-cost marketing tactics.Actions: Identify and experiment with growth hacking strategies that leverage viral marketing, gamification, and innovative engagement tactics.Develop partnerships with complementary platforms or service providers, offering co-marketing campaigns that reach wider audiences.Implement user-generated content strategies (e.g., case studies or reviews from early users) to build credibility and drive word-of-mouth growth.Continuously explore new tools and channels (e.g., TikTok for tradies, LinkedIn for suppliers) to stay ahead of industry trends.Requirements5+ years of experience in digital marketing, content marketing, or user acquisition roles, ideally in SaaS or marketplace platforms.Proven experience designing and managing PPC campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms.Strong experience with SEO and content marketing, including keyword research, content optimization, and link-building.Expertise in creating and managing email marketing campaigns with tools like Mailchimp, HubSpot, or ActiveCampaign.Ability to create or oversee the creation of high-quality visual content (videos, infographics, social media content).Experience with brand strategy and website design, working with UI/UX designers to optimize user experience.Familiarity with Google Analytics, SEMRush, Ahrefs, or other marketing analytics tools to track and measure campaign success.Experience with lead generation, CRM tools, and marketing automation systems (e.g., HubSpot, Marketo).Proven track record of managing user acquisition funnels and scaling platforms through growth hacking techniques.Excellent communication skills, with the ability to collaborate effectively across design, product, and sales teams.Bonus Skills Experience in the construction industry or with marketing tech solutions for B2B.Familiarity with video marketing and YouTube SEO.Experience managing a marketing budget and demonstrating ROI from marketing spend.Personal Attributes Creative: You're full of ideas on how to attract users and build a recognizable brand.Data-Driven: You rely on metrics and data to make informed decisions and optimize campaigns.Proactive: You're always looking for new ways to grow the user base and build awareness.Collaborative: You thrive working in a cross-functional environment, collaborating with designers, developers, and business teams.Results-Oriented: You're focused on achieving tangible outcomes, like user sign-ups, engagement, and retention. #J-18808-Ljbffr
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