Campaign Marketing Specialist
Vor 4 Tagen
Select how often (in days) to receive an alert:
At Medibank, we know our greatest potential lies in the people who work with us. We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.
The Opportunity: We are on the hunt for an experienced and passionate Marketing Specialist to join our Retention Marketing team. In this permanent role, you'll be supporting the Marketing Manager on delivering our member retention and engagement initiatives to achieve customer and business outcomes deriving from the Customer and Lifecycle Management (CALM) Squad.
As Marketing Specialist, you will partner with stakeholders including our Experience and Consumer Hub and the wider marketing team to help drive retention strategies for Medibank. Day to day, this role would see you:
Manage and execute multi-channel campaigns against agreed objectives and delivering to key metrics.Use data insights and analysis to develop new ideas and initiatives.Implement a test and learn approach that enables robust decision-making and budget allocation to efficiently generate additional revenue growth, engagement, and retention.Contribute to, be the customer lens, and support the delivery of key programs of work that come out of the CALM squad.Ensure appropriate reporting and analytics are in place to measure marketing effectiveness and optimise ROI, including lapse impact and attempted lapse.Logically work through complex campaign requirements and translate business requirements into effective campaigns, while ensuring compliance and efficiency.Work closely with various stakeholders from across the business to refine campaign requirements.Translating data requirements from creative variations through to briefing in the data selection criteria.Briefing our Studio with copywriting and design requirements.Managing stakeholder approvals from campaign concepts through to execution.Briefing in our Automation team with campaign requirements, managing testing and approvals for campaign go-live.What about you? This role would be a perfect match for an experienced Specialist looking to grow their career with a large organisation. We will need you to bring your strong end-to-end campaign delivery experience along with a willingness to actively contribute to the team – we really want you to bring your fresh ideas and insights to the table
You'll need to be a pro at pivoting – this is a fast-paced environment where priorities can change quickly, so you need to be comfortable in running with new approaches. An effective communicator, you will be able to engage with a range of stakeholders to achieve great results for the business.
We are seeking a highly motivated individual who is comfortable with accountability, can manage campaign tasks independently while knowing when to seek guidance, and thrives in environments with a degree of ambiguity.
You will stand out to us if you have: Experience with Salesforce Marketing CloudPrevious Private Health experienceImagine working with us We understand that work means different things to everyone. We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that's why we're reinventing work.
Imagine a workplace where work doesn't feel like work. A workplace where you could shape when and where you work to have more impact. Where flexible working isn't a buzzword, it's a reality.
Imagine a workplace that helps you and your family thrive. Where connection, personal development, and health and wellbeing are front of mind.
For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could.
Inclusion and Accessibility We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ community including transgender and gender diverse applicants.
For any adjustments or alternative formats during the recruitment process, please contact us at ******.
Copyright @2024 Medibank Private Limited. All rights reserved. ABN 47 080 890 259.
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