Bupaoptical | Senior Digital Data Specialist
vor 1 Tag
Opportunity snapshot:
An exciting, Permanent opportunity has become available for a Senior Digital Data Specialist.
This opportunity is available for candidates located in Melbourne, Sydney, or Brisbane.
The purpose of the Digital Data Specialist role is to lead and implement good practice in the digital data instrumentation of Bupa digital estate.
You will work within the Digital Insights team in translating requirements into action.
You will maintain and extend the digital data layer so that it is coherent, transparent and consumable; and ensure that digital data capture is consistent over time to enable digital metrics tracking and trending.
You'll provide technical support and advice in CRO & Personalisation program and Insights Driven Optimisation for website.
The incumbent should be able to synthesize the work of multiple team members into a cohesive result and can translate the complexity of online and offline data into clearly articulated management and executive communications.
How will I help?
Are a subject matter expert: People will know you for your expertise, often seeking advice on implementation practices and making sense of digital data.
Are a team player: You work alongside a team of analytic professionals in coming up with solutions that best suit business needs.
Are a problem solver: Thinking creatively and out of the box comes naturally to you and you thrive on challenges requiring innovative solutions.
Are an analytical and strategic thinker: You take ownership and think creatively to solve complex problems, situations or opportunities.
Are planned and organised: You set clearly defined objectives, plan activities and projects well in advance and take account of possible changing circumstances.
You manage time effectively and monitor performance against deadlines and milestones.
What do I need?
Tertiary qualification in business/statistics/analytical or related discipline 3 years' experience in a Digital Data Specialist or similar role with experience in Marketing Tag implementation and running multivariate tests for insight-based optimisation Experience setting up tags using Enterprise Tag Management Solutions such as Tealium, Google Tag Manager or Ensighten Familiarity with Tealium, Adobe Analytics, Adobe Target or other tag management and analytic solutions, Microsoft Office (Advanced Excel), Sitecore (desirable), Tealium audience manager and Tealium data access Good understanding of tag management data layer Working knowledge of JavaScript Experience working directly with developers in implementing analytic solutions Experience within an optimisation program aimed at improving onsite conversion.
About us:
Bupa has a strategic goal of being the most customer-centric digital healthcare organisation, with the use of data as an explicit pillar of this strategy.
The program pillars include:
A Customer-Centric Focus - Bupa aims to grow our data products, the data that people have access to and the utilisation of data as a strategic asset that drives our Connected Care, Core Modernisation, and other strategic change agents.
Data Access and Democratization - Ensuring everyone has access to and can understand the data Bupa holds; reducing barriers to entry and making the complex simple for people who want to leverage our data assets.
Support for Access - Help leaders in ensuring easy access to data for people that they work with.
Empowerment - Enabling business people to do their role as owners, stewards, and leaders.
Delivery & Customer Value First - Treat data as an asset to create value for customers and remove barriers to achieving compliance, risk, or other barriers to value.
What's in it for you?
As well as a competitive salary, a range of Bupa benefits and flexible working/work from home, you'll be challenged and encouraged to innovate.
You will collaborate strongly with colleagues who are committed to delivering exceptional experiences.
We trust, respect and consider everyone, knowing your difference will make the difference.
Other benefits include subsidies on our health insurance, travel, car, home, contents and pet insurance products as well as Bupa services such as Dental and Optical.
You can also access a 'People First' wellness program which provides a range of services such as health coaches, annual skin checks and flu vaccinations, assistance with nutrition, mental and general well-being guides and product discounts.
You'll feel happier & healthier working at Bupa
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